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How Your Parents Ruined Driving — Climate Town shadowing | TryShadowing
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Climate Town
How Your Parents Ruined Driving
How Your Parents Ruined Driving
Climate Town
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39:10 · Feb 25, 2026
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A
lot
has
changed
in
America
in
the
past
30
years.
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0:00
A lot has changed in America in the past 30 years.
0:03
We got the internet.
0:04
You can't joke about anything anymore because of cranel culture.
0:08
And of course, America's roads have become infested with glorified tanks.
0:12
See, not so long ago, almost every car on the road was a car.
0:17
Auto manufacturers were mostly focused on trying to get good gas mileage,
0:21
and cars like this were off-road vehicles for outdoors enthusiasts
0:25
and men who wanted to feel like a big boy.
0:27
Nowadays, the majority of the vehicles on the road are SUVs,
0:32
which might not have been a problem, except for they get worse gas mileage.
0:36
They produce more pollution.
0:37
They're heavier and do more damage to the roads and bridges they drive on.
0:41
And I guess this is relevant,
0:43
they are murdering the absolute hell out of both pedestrians
0:46
and people in smaller vehicles.
0:52
And it would be one thing
0:53
if Americans just kept demanding bigger
0:55
and bigger cars.
0:57
It would still suck.
0:58
It would just kind of be our fault, you know.
1:00
But the reason everyone's mom is driving a monster truck,
1:03
is mostly because car companies, specifically American car companies,
1:08
make way more money selling an SUV than selling a car.
1:12
And it's not just because they can charge more for them.
1:14
Due to a loophole in the 1970s,
1:16
SUVs don't have to hit the same standards as cars.
1:19
Because SUVs are regulated as non-passenger work vehicles,
1:24
like for farms and construction sites, and it's such a crazy story,
1:28
we made a whole episode about it.
1:30
Hi, I'm Raleigh Williams,
1:31
a guy with a climate science
1:32
and policy degree and whatever the opposite of a car fetish is.
1:36
And this is a video about how all the cars in America became tanks.
1:40
Welcome to Climate Town.
1:58
All right, hearken yourselves back to the distant past of the 1970s.
2:03
Pants technology was at an all-time high and car ownership had exploded.
2:08
Almost half of all the cars in the entire world were in America.
2:13
That's a stat you can be proud of.
2:15
And all those cars ran on good, lowcost gasoline,
2:18
easily imported from a Middle Eastern oil cartel known as OPEC.
2:23
But then in 1973, the US backed Israel in the Yam Kapoor war.
2:27
And OPEC decided they weren't going to give America any gasoline anymore,
2:31
which led to a massive nationwide gasoline shortage
2:34
that looked a little something like this.
2:37
>> THEY'RE ALL OUT OF GAS.
2:38
>> BUT I DON'T KNOW IF I'M going to make it.
2:39
>> Then they come out and tell us there was no gas.
2:42
Three or four cars.
2:43
NO, THEY DID NOT. water tonight.
2:45
What are you doing in line?
2:47
>> This is ridiculous.
2:48
I can go on disability.
2:49
I got to wear two split prices.
2:52
>> It turns out America completely falls apart without gasoline, which was annoying.
2:56
And it was also a national security risk.
2:59
If a foreign government could just cut off our gasoline supply all William,
3:03
then we wouldn't be able to pursue the American dream of doing whatever we
3:07
wanted with no consequences.
3:09
And since cars were averaging about 13.5 m per gallon,
3:13
Congress decided to use some good old-fashioned government regulation to force car manufacturers to
3:19
increase the average fuel economy of their vehicles.
3:22
So in 1975, they passed the Energy Policy and Conservation Act,
3:27
which included a section known as the CAFE standards,
3:30
which stands for corporate average fuel economy.
3:33
These standards required the average gas mileage for all the cars in a company's
3:37
fleet to be 27.5 miles per gallon by 1985.
3:41
So, while American auto manufacturers may not have enjoyed being forced to make better
3:45
cars,
3:46
American consumers were extremely on board with prioritizing fuel economy,
3:51
here is a car salesman on the brink of tears talking about the state
3:55
of customers in a fuel constrained America.
3:57
>> What sort of things do people say to you
3:58
when they come in to buy a car?
4:00
>> Gas mileage.
4:01
That's the number one topic.
4:02
How many miles to a gallon will this get?
4:04
And that doesn't make any difference
4:06
if they're buying the smallest pinnel
4:08
that we sell or the Mazda.
4:09
The other day, a lady came in with her fur coat
4:11
and her rings and her jewelry
4:13
and her three big heavy friends
4:15
and they want to see a Mazda station wagon,
4:17
which is a small car.
4:19
The three of them couldn't get into the car at one time.
4:21
They were stuffing them in the door
4:22
and and they were just sitting scrunched up in there
4:24
and they couldn't drive the car even.
4:26
But this is what she wanted because she was concerned about the gas mileage.
4:29
And that could have been the end of this video
4:32
if it weren't for a little thing called the light truck loophole.
4:36
See, cars may have been most of the vehicles on the streets,
4:39
but there were also trucks
4:40
that farmers and workers would use to grow your food
4:44
and carry your picket fence,
4:46
haul your construction equipment.
4:47
That's a much better example.
4:48
And these were considered non-passenger work vehicles
4:52
because people weren't driving them to
4:54
and from their marketing job.
4:56
They were being used for work.
4:58
These guys had first been classified
4:59
as a different kind of vehicle back
5:01
when the EPA was trying to get all
5:03
that pesky lead out of the air
5:04
that was pickling our grandparents' brains.
5:07
Nationwide, 3 million young children, one out of every six,
5:12
have bloodled levels high enough to impair mental development.
5:16
>> They focus the regulations on passenger vehicles rather than work vehicles.
5:20
And the cafe standards use this same logic.
5:22
Ooh, SEE THAT'S A TRUCK.
5:26
And the CAFE standards use this same logic to give light duty trucks a
5:30
break on gas mileage.
5:31
So now, in addition to being allowed to pollute more
5:34
and have worse safety standards,
5:36
non-passenger work vehicles would only have to get 20.5 mp gallon by 1987.
5:42
So, of these two categories,
5:44
which one do you think the SUV would fall into?
5:50
Well, uh, it's kind of a trick question
5:52
because at the time SUVs didn't really exist,
5:55
at least not by that name.
5:56
They were essentially off-road pickup trucks with a little hard hat on top.
6:00
And since they were for climbing over rocks
6:02
and not hauling your kids to school,
6:04
they were also classified as non-passenger work vehicles.
6:08
And don't get me wrong,
6:09
this was not some kind of poison pill
6:11
that the auto industry snuck into the legislation at the last second
6:14
so they could flood the streets with SUVs the second Congress turned their back.
6:19
See, Detroit was dominated by the big three automakers, GM, Ford, and Chrysler.
6:25
But there was also a Ringo,
6:27
a fourth auto company known as American Motors Corporation.
6:31
And they made >> Jeep for the person who wants to leave roads far behind.
6:36
Tell trails to get lost.
6:38
All you need is the Jeep.
6:40
It's got guts.
6:41
Rugged Jeep guts.
6:42
>> See, AMC needed to keep up with the big three.
6:45
And they were worried
6:46
that the R&D required to hit passenger vehicle standards might be enough to put
6:50
them out of business.
6:51
So, they lobbyed like hell to get the Jeep classified as a work truck.
6:55
And that's not just me guessing that.
6:57
Here's an actual quote from the chairman of AMC at the time.
7:00
We made damn sure they were classified as trucks.
7:03
We lobbied like hell.
7:04
They lobbied like hell.
7:06
Now, the EPA had a choice.
7:07
They could force Jeep to comply
7:09
and risk putting a bunch of hardworking American auto workers out of a job
7:13
in a pretty critical swing state,
7:16
or they could give a small car company a break.
7:19
I mean, how could this possibly come back to bite us a few decades
7:22
down the road?
7:23
So, the EPA caved and put Jeeps in the light truck category.
7:27
According to Eric Stor, deputy assistant administrator of the EPA,
7:30
we had to find a way to keep the Clean Air Act from being
7:33
blamed for putting AMC out of business.
7:35
So, we reached for the truck chassis definition.
7:38
So, a line was drawn.
7:39
Pickup trucks are work trucks.
7:41
Pickup trucks with a little hat on the back, also a work truck.
7:45
And then nothing happened for about a decade.
7:48
I mean, sure, there were some pre-SUVs kicking around,
7:51
but they were a tiny portion of the vehicle market,
7:53
and they were really designed for hunting or driving around in the woods.
7:57
But all of that was about to change.
8:02
Experience it for yourself.
8:04
Get in.
8:05
Only Cherokee gives you a choice of two or four doors.
8:08
Only Cherokee has room for five.
8:13
>> The allnew Jeep Cherokee is here with seating for five.
8:17
One word says Jeep.
8:20
>> That's right.
8:21
It's the 1984 Jeep Cherokee.
8:23
The first of its kind nonpassenger work vehicle, passenger family vehicle,
8:29
and auto riders at the time were completely confused.
8:32
It's a little hard to get your mind wrapped around the Cherokee's mission in
8:35
life,
8:36
but Jeep tries to help by calling it Sport Wagon.
8:39
It's a station wagon with extra functional overtones.
8:41
An American car in Oshkosh overalls, part car, part truck.
8:47
By the way, the writer of that article, a young Michael Jordan.
8:52
Just when you think you know a guy,
8:53
he's putting up 30 points a night on the court
8:55
and then coming home to write insightful automotive articles.
8:59
Wow.
8:59
Quadruple threat.
9:01
Almost out of nowhere, Jeep shocked the auto industry by selling like crazy.
9:06
In 1980, SUVs were just 2% of the market.
9:09
And by 1990, that number was 7%.
9:12
and midsized SUVs like the Jeep Cherokee had grown by 30x.
9:17
And on top of that,
9:18
because the Jeep was regulated as a non-passenger work vehicle,
9:22
you could save a ton of money on assembly costs.
9:25
If you could save 30% off the cost by not meeting the safety standards,
9:29
it could make a project a whole lot more attractive.
9:32
Yikes.
9:33
That's a real quote from an actual Jeep executive.
9:36
And ordinarily, they might not have been so candid.
9:38
But that quote and honestly a ton of other stuff from this video is
9:42
from High and Mighty by Keith Bradshere.
9:44
Keith was the Detroit bureau chief for the New York Times in the '90s,
9:47
which means he had incredible access to the US automakers.
9:51
The assumption at the time was that if you're an auto writer,
9:54
you're on the side of the auto industry.
9:56
If you're some kind of environmental writer flying in from New York City,
10:00
you're going to get the company line.
10:02
But if you're in Detroit, you're on the side of the automakers,
10:05
the car team. and auto executives were more than willing to talk to the
10:09
friendly press.
10:10
>> The chief financial officer for General Motors.
10:12
When I think about that,
10:13
I think about how many zeros do you have to deal with.
10:16
Uh, a huge industrial corporation.
10:18
A lot of big numbers, huh?
10:19
>> That's right.
10:20
But then Keith Bradshere published this book and my god,
10:23
they must have been so pissed.
10:24
It's absolutely crammed full of great stuff.
10:26
It's a great read.
10:27
Go read it.
10:28
And now back to the video.
10:30
And as the highly profitable Jeep sales grew,
10:33
the big three automakers were getting a little jealous.
10:36
See, they had dominated the American market back in the 1960s,
10:40
but foreign car manufacturers were steadily eating their lunch by selling American drivers more
10:45
fuelefficient vehicles.
10:46
GM, Ford, and Chrysler saw these big bulky SUVs
10:50
as a great way to recoup their lost profits,
10:53
and they released their own non-passenger work vehicle, passenger family vehicles.
10:57
Well, not Chrysler.
10:59
Chrysler just bought Jeep, but you know, you get the idea.
11:02
And all of this was happening just in time for the richest generation in
11:06
the history of America to enter their prime buying years.
11:09
Ladies and gentlemen, it's the Boomers.
11:18
>> All right, congratulations.
11:20
>> As the Boomers started having kids,
11:21
the usual choice of minivan
11:23
or station wagon just wasn't going to cut it for them.
11:26
I mean, sure, those cars got great safety
11:29
and gas mileage and could fit a ton of passengers
11:31
and cargo,
11:32
but they're not cool.
11:34
You know, boomers wanted to be cool and tough and rugged.
11:38
You know, welcome to the '9s.
11:40
>> Welcome to the '90s.
11:42
And welcome to a way to explore new horizons.
11:46
Introducing the new four-door Explorer from Ford.
11:50
Explore more total room for people and cargo than any competitor.
11:54
Have you driven a Ford lately?
11:58
>> Have you driven a Ford lately?
12:03
>> We have to cut that.
12:04
Jesus Christ.
12:05
Wow.
12:05
What an unconfident jingle they have.
12:08
We know our Fords used to suck.
12:10
Okay, we made bad cars and we're sorry,
12:12
but lately we've been making way bigger cars.
12:16
Check them out.
12:17
And also the explorer part is to explore the inside of the car.
12:22
They're not even pretending to market to these guys anymore.
12:25
Now it's all about this guy.
12:32
>> Yeah.
12:32
>> It's just my love machine and I wouldn't drive nothing but my baby.
12:38
>> It's just my love machine.
12:42
It's my love machine.
12:43
>> That is not the face of a guy who's going off-road in
12:46
that Ford Explorer.
12:47
And I bet you think I don't like his dancing,
12:49
but I love that dancing.
12:51
He's trying stuff.
12:53
He's going for it.
12:54
He might not be that good, but he's funny in this ad.
12:56
And he's the most famous guy in his office after this comes out.
13:00
Are you the most famous person in your office?
13:02
I didn't think so, so don't criticize this man's dance.
13:06
And also, we don't have time to get into it,
13:07
but there's this lovely little Firestone Tire glamour shot here.
13:10
And Firestone Tires killed a whole ton of people.
13:13
And like I said, we don't have time to get into it,
13:15
but eventually they just drop this whole thing
13:17
and they go all in on marketing work trucks to families.
13:21
Okay, so maybe our 95 Chevy Blazer hasn't been to the edge of a
13:24
cliff or gone pounding through muddy terrain
13:27
or blazed a trail through unexplored territory,
13:30
but it does handle two active kids quite nicely.
13:34
Off-roading's just half the story.
13:36
Chevy Blazer is a great family vehicle,
13:38
>> and this family member wouldn't mind driving once in a while.
13:41
>> Who are we kidding?
13:42
It's just a big ass family car with a completely pissed husband
13:47
because he's not allowed to drive it.
13:49
I I I've watched this a couple times
13:50
and I don't fully get this guy's deal,
13:53
but I feel confident in saying, "Fuck this guy."
13:56
Right.
13:56
Anyway, between 1990 and 2000, car companies increased their SUV marketing budget by 9x.
14:02
And in the year 2000, they spent $1.5 billion marketing SUVs.
14:09
That is so much money to get people to buy these massive big ass,
14:13
huge ass family ass cars.
14:15
Now, there are about a billion of these ads out there,
14:18
but I do have a favorite, and it's this one.
14:38
The new Chevy Blazer with the driver control system.
14:41
A little security in an insecure world.
14:50
This woman sees and possibly causes multiple life-threatening accidents.
14:55
Does not stop for any of them.
14:57
Nearly runs a pack of cyclists off the road.
15:00
Almost gets final destinations by a log truck.
15:03
All so she could race home at top speed to CHECK THE MAIL.
15:09
I'M NOT saying she's a sociopath,
15:11
but I do think if you looked into her brain,
15:13
there'd be a lot of lead poisoning inside of it.
15:16
>> One out of every six have blood lead.
15:19
>> And I should just point this out,
15:21
SUVs are a terrible car for this kind of reckless driving.
15:25
SUVs in the '90s were extremely prone to rollovers.
15:29
So much so that they had to add a rollover test to the safety
15:32
standards in the US
15:34
because it wasn't something they were very concerned about before the SUV came onto
15:38
the scene.
15:38
But through all these ads about off-roading, freewheeling SUVs, driving through the mud,
15:44
conquering the tops of peaks,
15:46
and taking friends to a fun gathering on a plateau.
15:50
The reality was not even close to that.
15:53
Here's a quote from a Ford marketing manager in the era where the Ford
15:56
Explorer became one of the bestselling vehicles in the United States.
16:00
SUVs are about image.
16:02
It's about who the customer is and who the customer wants to be.
16:05
The only time those SUVs are going to be off-road is
16:08
when they miss the driveway at 3:00 a.m.
16:14
In just 6 years,
16:16
SUVs went from being 5% of the luxury vehicle market to 50% by 1996.
16:22
It used to be BMWs and Mercedes and Porsches,
16:26
but now rich Americans wanted massive four-wheel behemoths.
16:30
And the richest, most Americanist Americans wanted the biggest, assest cars ever.
16:36
It can scale an 18-in wall, plow its way up a 60% grade,
16:41
weighed through 2 ft of water, muck, or mud,
16:44
and plow through threeft snow drifts.
16:46
It's not a car.
16:48
It's not a truck.
16:50
IT'S A HOVER CAME FROM A COMPANY CALLED AM General
16:54
that split off from Jeep cuz they wanted to focus on military vehicles.
16:58
Then they got a billion dollar contract from the US government to replace all
17:01
those little girl Jeeps with actual Humvees.
17:04
And when the SUV market took off,
17:06
they unleashed their weapons of war on the US suburbs.
17:10
Apparently, they rushed so hard to get the street legal Hummer out to millionaires
17:15
that half the cars in this ad still have guns on top.
17:19
And if you look at the back seat,
17:20
there's a dining room table in the middle cuz that's where the soldier is
17:24
supposed to stand for the gun.
17:26
The Hummer H1 got less than 10 m to the gallon.
17:30
And according to this Guardian article, it was more like four in city traffic.
17:34
Oh, also, uh, it can do 0 to 60 in 20 seconds.
17:40
20.
17:41
I know that doesn't feel like that long, but this is 20 seconds.
17:46
Don't skip this part.
17:47
Just earnestly imagine what it would be like to be flooring your H1 Hummer
17:52
for 20 full seconds to get up to 5 m an hour under the
17:56
highway limit.
18:06
But the Terminator loved it, the auto industry loved it,
18:09
and within a few years,
18:10
GM bought the rights to make
18:12
as many different kinds of Hummers
18:13
as their hearts desired.
18:15
And according to GM marketing,
18:16
Hummers tend to appeal to people who never performed military service
18:20
but wished they had.
18:21
Good lord, another devastating burn on their own customers.
18:25
They also felt that Hummers would do well with rugged individualists
18:29
and that rugged individualists were people who really sought out peer approval.
18:34
My god, you can't come back from that.
18:36
And things are about to get a whole lot worse.
18:39
But first, you know what the opposite of a Hummer is?
18:42
Subscribing to us on Patreon.
18:44
Oh yeah, baby.
18:45
It's one of the coldest shoots in Climate Town history,
18:48
but we're out here on location trying to give you the scoop about SUVs
18:52
for absolutely free because we think it's an important story for people to know
18:56
about.
18:57
The better we understand how we got into this mess,
18:59
the better equipped we'll be to get out of it.
19:01
And we just thought that's important to not put behind a payw wall.
19:04
And how are we able to afford all this?
19:06
Because I'm fabulously wealthy.
19:08
And the reason we're able to afford this is
19:10
because of our supporters on Patreon.
19:12
So, if that's you, thank you so much.
19:15
Seriously, you're the best.
19:16
And if you'd like to be part of the engine
19:18
that keeps Climate Town alive
19:20
and independent and out on the streets,
19:23
you could consider joining Patreon as well for something like five bucks a month,
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and we will make it worth your while, my friend.
19:30
We give you exclusive behindthescenes clips,
19:32
footage of petty arguments we have about reality TV, footage from our live show.
19:36
And it goes rattlesnake, COBRA, THE CELL PHONE GAME SNAKE, AND THAT'S IT.
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I CAN'T NAME ANY OTHER SNAKES, BUT RATTLESNAKE IS NUMBER ONE.
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AND EVEN access to the climate town landline.
19:47
That is a real phone that sits on my desk.
19:49
You get the number, you can call it, and if I'm around,
19:52
I will answer it.
19:54
The conversation will go whatever direction you choose.
19:57
I I'm normal.
19:58
I'm being normal on the line,
20:00
but people are calling it and trying to get weird,
20:02
but I took $5,000 worth of improv classes.
20:05
I will get weird.
20:06
I'm not going to back down just cuz you called me, man.
20:09
THE CALL WILL GO WHATEVER DIRECTION WE WANT.
20:12
AND IF ANY of
20:13
that sounds good to you
20:14
and you want to support us,
20:15
please check us out at our Patreon page, link in the description.
20:19
But just remember, I love you.
20:21
And we're back.
20:22
And if you're just joining us now,
20:24
go back to the beginning of the video.
20:26
You're missing so much context.
20:27
But if you don't have time for that,
20:29
then I guess uh a series of factors led to an incredible bonanza of
20:33
SUV sales in America.
20:35
In 1990, Americans bought 700,000 SUVs.
20:39
But by 2001, we were buying 3.5 million SUVs every single year.
20:45
And by 2002, light trucks officially outsold passenger vehicles for the first time in
20:50
America.
20:50
>> Check out the allne 2002 Ford Explorer.
20:53
It now offers seating for seven with available third row,
20:55
a new independent rear suspension, a lower step-in height, and wider stance.
20:59
>> And just in case you forgot,
21:01
all these are still getting classified as a work truck.
21:04
People aren't using that available third row for taking kids to soccer practice.
21:08
These are for work.
21:10
All those passengers are just bluecollar contractors on their way to the job site.
21:14
They don't need to get good gas mileage cuz they're for work.
21:18
I mean, they don't need rigorous safety standards.
21:20
Poor, marginal, acceptable, who cares?
21:23
People aren't driving these around.
21:25
Workers are.
21:26
And car companies made damn sure the government remembered
21:29
that. when the US added a luxury tax on vehicles over $30,000 IN 1990.
21:35
NOT on work trucks, baby.
21:36
What about when SUVs became 50% of the luxury vehicle market?
21:42
THINK OF THE FARMERS.
21:43
WE'RE GOING TO STARVE.
21:44
OR WHAT ABOUT THE GAS guzzler tax
21:46
that was supposed to do exactly what the name says.
21:49
This is a work truck, Jackson.
21:52
You can't put it on my SUV.
21:54
But then Clinton and Gore got elected
21:56
and those guys set their sights on the cafe standards.
21:59
Today I am honored to announce the boldest steps in a generation to clean
22:06
the air we breathe by improving the cars we drive.
22:09
They were long on leadership and short on shorts.
22:13
And they did manage to get SUV cafe standards changed from 20.5 mp gallon
22:20
to 20.7 m PER GALLON.
22:23
MY GOD, our boys got fleeced.
22:25
And the thing with the cafe standards is it's an average across your fleet,
22:29
which means car companies could try to like sneak in more fuel efficient cars
22:33
to the light truck category to raise the average.
22:36
And that's how we got this >> what the >> Chrysler PT Cruiser.
22:45
You've never seen anything like it.
22:47
>> And look, I know this is starting to sound like a conspiracy theory.
22:50
I mean, maybe Chrysler just wanted to make a car
22:53
that looks like it used to play the cello.
22:55
But then we found this quote from a Chrysler spokesperson.
22:58
The primary advantage is cafe.
23:01
Trucks have inherently larger,
23:02
more powerful engines because they have to be more capable of hauling.
23:06
Having the smaller, more fuelefficient four-cylinder PT Cruiser classified
23:10
as a truck helps the company meet its cafe requirement.
23:13
Okay, hang on.
23:13
Great quote.
23:14
The headline of this article says critics say,
23:17
but then the person it's referring to is the Chrysler spokesperson.
23:21
THAT'S NOT CRITICS.
23:23
THEY'RE NOT WONDERING.
23:24
That's the official party line.
23:27
Whatever.
23:27
Anyway, with the blast of SUVs,
23:29
average gas mileage in the US actually went down in the '90s despite a
23:34
bunch of new technology.
23:36
And if you're wondering why the EPA didn't step in harder on SUVs,
23:40
perhaps this quote from a top EPA official at the time will shed some
23:44
light on things.
23:45
We had to find a way to keep the Clean Air Act from being
23:47
blamed for I'm I'm sorry.
23:49
That's that's the EPA from 1973 again.
23:52
Sorry, the EPA in 1997 didn't reign in SUVs
23:55
because we don't want to kill the goose
23:57
that lays the golden eggs for the domestic industry.
24:00
Oh, awesome.
24:01
So, it's uh kind of just the same.
24:03
And by the way,
24:04
I looked up the goose
24:05
that laid the golden eggs
24:06
and it's one of Asop's fables.
24:08
And I say one of
24:09
because that dude is credited with over 700 godamn fables.
24:14
I mean, we all know the tortoise in the hair,
24:17
the boy who cried wolf, but there are literal hundreds of Asop deep cuts.
24:21
I'm talking the cat
24:22
as physician and the hens
24:24
or the youngsters in the butcher shop.
24:26
Oh, and then the cat is back as physician in physician and sick man.
24:30
You got the fox in the stork, the frogs desiring a king,
24:33
the milkmaid in her pale, the old man in death.
24:36
That's a scary one.
24:38
Or the erotic thriller the trumpeter taken captive.
24:41
There are hundreds of Asop fables.
24:44
I guess what I'm trying to say is please stop making Star Wars.
24:48
Anyway, the goose is famous cuz golden eggs are really valuable
24:52
and SUVs were that for the auto industry.
24:55
Now, I could throw a ton of numbers at you,
24:57
but I think this single Ford factory really sums things up.
25:00
This factory was making massive SUVs like this one for Ford.
25:04
And in 1998, this one building made $3.7 billion in profit.
25:11
That's more than all of the Walmarts combined in that same year.
25:15
SUVs were so ridiculously profitable
25:18
that this building made
25:19
that $3.7 billion profit on just 11 billion in sales.
25:23
It took Walmart 10 times that amount, $118 billion in sales,
25:28
to make almost that much profit.
25:30
But even though SUVs are way more profitable than cars,
25:33
and the auto industry was pivoting as fast as they could,
25:36
people were still buying cars.
25:38
Sure, they tailed off, but half of all sales were still boring,
25:42
less profitable cat as physician cars.
25:46
But what if instead of cars, those were SUVs?
25:49
Introducing the Crossover.
25:51
Do you love what an SUV, a minivan,
25:55
and a luxury sedan each have to offer?
26:00
>> I've got a love from now.
26:06
That's all I want.
26:09
>> The Buick rendevous.
26:11
Because while the massive SUVs
26:13
that dominated the '90s were built on a pickup truck frame,
26:16
crossovers start with a car design
26:18
and then squeeze the SUV on top of
26:20
that.
26:20
Toyota took the Corolla and made the RAV 4.
26:23
Honda took the Civic and made the CRV.
26:26
They are lighter and more fuel efficient than larger SUVs,
26:29
but just like the PT Cruiser, they get lumped in with light duty trucks,
26:33
so they get to dance around the stricter passenger car regulations.
26:37
and all the marketing money
26:38
that drove rich boomers to buy Escalades
26:40
and Lincoln Navigators set their kids up to dream of owning their own SUVs.
26:45
But no generation since the boomers has had anywhere near that level of wealth,
26:49
so they'd have to mix in some of the fun-sized SUVs.
26:52
There was a brief shining moment in 2009.
26:56
Well, not shine, actually.
26:57
It was the Great Recession.
26:58
MY PEOPLE HAVE BEEN IN THIS GAME FOR 25 YEARS,
27:01
AND THEY ARE LOSING THEIR JOBS
27:03
AND THESE FIRMS ARE GOING TO GO OUT OF BUSINESS
27:05
AND HE'S NUTS.
27:06
THEY'RE NUTS.
27:07
THEY KNOW NOTHING.
27:10
>> KRAMER.
27:10
>> But America's auto manufacturers had dug themselves into a big gasg guzzling hole.
27:14
And high gas prices were killing their sales
27:16
so hard the US auto industry is in dire straits.
27:20
And its leaders are asking Congress for billions of dollars in loans.
27:23
>> And a young Barack Obama might have been able to strongarm them into
27:27
making regular cars again.
27:28
>> Now, we cannot continue to excuse poor decisions.
27:32
We cannot make the survival of our auto industry dependent on an unending flow
27:38
of taxpayer dollars.
27:40
>> And for a brief second, we did shift away from making SUVs.
27:44
But then oil prices dropped again.
27:45
Car manufacturers said, "Fuck you."
27:47
And we found ourselves in the golden age of the crossover SUV.
27:51
Bigger, higher, worse gas mileage than regular cars, but again,
27:56
much more profitable for auto manufacturers.
27:58
According to Bob Lutz, a former auto executive,
28:01
automakers expect the popularity of SUVs to more than offset declines in sedan sales.
28:06
While it costs an extra thousand
28:08
or so to produce a compact SUV instead of a car built on the
28:12
same basic frame,
28:13
buyers are willing to pay $3 to $4,000 more for the SUV.
28:17
In 2015, SUVs officially became the top selling vehicle class in the United States.
28:23
And now 80% of all new car sales are non-passenger work vehicles,
28:29
which is leaving regular actual cars looking like the girlfriend in the first 5
28:34
minutes of a '90s action movie.
28:36
>> DANIEL, LET ME FOLLOW YOU.
28:46
But you might be thinking, who cares?
28:48
If everyone's buying up SUVs, then that's what they're going to have.
28:52
But the thing is, SUVs and trucks cause a lot of problems for everyone,
28:57
even if you don't own one.
28:59
Sometimes, especially if you don't own one,
29:01
America is truly number one in the developed world at dying in car crashes.
29:07
Five times more people per capita die in car crashes in America than in
29:11
the United Kingdom.
29:12
And this wasn't just like a crazy year on the road for America.
29:16
We were kind of in the middle of the pack through the 1990s,
29:19
but starting in the early 2000s,
29:21
Americans and their heavyass non-passenger work vehicles have broken away from the pack
29:25
and are heading for the hills,
29:27
taking off like a glorious airplane right into what's the y-axis again?
29:32
Deaths per million people.
29:33
Oh.
29:34
In a fun little ironic twist,
29:36
one of the primary reasons Americans give for wanting to buy an SUV is
29:40
because every other car on the road is an SUV already.
29:44
And if they don't have something big,
29:45
they're going to find themselves under the wheel of somebody else's non-passenger work vehicle.
29:50
And you know what?
29:51
They might be right.
29:52
There's a thing called crash compatibility
29:55
that requires the bumper of a car to be no higher than 20 in
29:58
off the ground.
29:59
Perfect for when you're crashing into another car.
30:02
But since SUVs aren't cars
30:04
and are not required to have
30:05
that 20-in bumper,
30:07
when a car crashes into a not car,
30:09
the lower car bumper acts more like a ramp in a Dukes of Hazards
30:17
stunt.
30:17
And it almost goes without saying,
30:19
but pedestrians are also getting the molasses murdered out of them by bigger vehicles
30:23
with higher bumpers and lower visibility.
30:26
A pedestrian unlucky enough to get hit by an SUV
30:29
or truck is 41% more likely to die than
30:32
if they had been hit by a car going the exact same speed.
30:35
SUVs have gotten so big
30:37
that drivers can't even see in front of the vehicle.
30:40
You've heard of backing over something?
30:42
Well, the latest trend is fronting over.
30:45
And here's an incredible clip about a lady with her Chevy Tahoe.
30:49
>> I don't feel that I tend to have too many blind spots with it.
30:52
>> Haven Hutchkins drives a Chevy Tahoe.
30:54
>> We love the room.
30:55
She agreed to a test to alert us the moment she sees a child.
31:00
So with the help of family and neighbors, we lined up one child.
31:04
>> No.
31:04
>> Then another >> then another.
31:06
>> I can't see any of them yet.
31:07
>> We added in a few more.
31:09
>> I can't see anyone.
31:10
So >> they got an entire pee-wee baseball team in front of this woman's
31:14
car before she was able to see I'm going to guess the catcher.
31:18
And the years of mclassifying these obvious passenger vehicles
31:22
as work trucks has taken its toll on the environment.
31:27
Because of the gap in fuel efficiency,
31:29
SUV drivers burn 20% more gasoline than cars.
31:34
That's the equivalent of pouring a full beer out every time you buy a
31:37
six-pack forever.
31:39
>> One out of every six.
31:40
And because America consumes roughly 376 million gallons of gasoline every single day,
31:47
we are really pouring one out for the friends who couldn't make it here.
31:56
That's more childhood asthma-causing particulate matter in the air,
31:59
more planetwarming gas in the atmosphere, more heart disease and health problems,
32:04
all because of this.
32:09
Now, EVs don't have the same emissions or particular matter problems,
32:13
but they've been sucked into the bigger and heavier arms race all the same.
32:17
Of the top 10 bestselling EVs in 2025, seven were SUVs.
32:22
One is a truck.
32:23
One is a this thing.
32:24
That's a goose.
32:25
That's not involved.
32:26
All of which require a whole lot more rare earth metals for their bigger
32:30
and heavier batteries and take a lot more time to stop
32:33
when they're about to hit a pedestrian.
32:35
And to make matters just a little bit worse,
32:38
car companies have figured out they can get people to buy more expensive vehicles
32:42
than they're comfortable with by simply extending the loan out to 7 years.
32:46
This lowers the monthly payment
32:47
and essentially tricks customers into buying more expensive vehicles than they can afford.
32:52
And look, I don't know a lot about financial crisis,
32:56
but when I see headlines like late car payments are at a 15-year high
33:00
and Americans are drowning in auto loan debt,
33:03
it does not give me a lot of confidence
33:04
that we're going to suddenly be able to afford these sometimes $100,000 vehicles.
33:10
But here we are.
33:11
We are surrounded by SUVs
33:13
and I'm out here telling you about it even
33:15
though it's 8° in New York
33:17
because these monstrous hunks of metal somehow make Chris Farley's actual cousin,
33:22
Ford CEO Jim Farley, $25 million a year.
33:26
This is so stupid, but it's happening and it's getting worse.
33:30
So, what are we going to do about it?
33:32
Well, honestly, this one's a bit of a doozy.
33:36
I mean, there are already
33:37
so many SUVs and trucks already driving around
33:39
that even if every car manufacturer completely stopped making them,
33:43
it would still take decades to get them all off the road.
33:46
So, I think one way we can backtrack is just to collectively recognize howing
33:51
crazy it is that our big car arms race has gotten this far.
33:55
Like, are we okay with regulating the vast majority of the vehicles on the
33:59
road as non-passenger work vehicles even
34:02
though obviously they are not?
34:04
Are we cool with a system where drivers are forced to buy increasingly big
34:08
cars to protect themselves from the other oversized cars on the road?
34:12
Come to think of it,
34:13
should vehicle safety be measured by how protected the driver is?
34:17
Or should it maybe consider the occupants of the car
34:19
that driver is running into?
34:21
Should Americans be going into more
34:23
and more debt to afford expensive vehicles
34:26
that are increasingly becoming the only option at the dealership?
34:29
I mean, my god, Ford doesn't even make a sedan anymore.
34:34
I guess what I'm trying to say is
34:35
that when we spend time thinking about the current automotive system we find ourselves
34:40
in,
34:40
one conclusion becomes inescapably clear.
34:43
This is not a system built for people.
34:45
This is a system built for massive automanufacturers addicted to increasing profits at the
34:51
expense of the American consumer.
34:53
So take public transportation and walk and ride your bike and carpool,
34:58
but at the very least just start noticing the ways in
35:01
which you've compromised your own life
35:03
so that we can prop up these non-passenger work vehicles
35:06
and the corporations that manufacture them.
35:09
Because if we don't actively push in the other direction,
35:12
car companies are going to continue to chip away at our environment, our wallets,
35:16
and our lives so that they can get their big wish,
35:20
which is every man, woman,
35:22
and child in America driving around in a single-use disposable tank with a dining
35:27
room table in the middle
35:28
and a gun on top.
35:30
Now, I think SUVs are dumb and bad,
35:33
but I am basically an SUV sympathizer compared to my buddy Jason over at
35:38
Not Just Bikes.
35:39
You don't need me to tell you about him.
35:40
He's been making videos for years.
35:42
I'm sure you've seen him.
35:43
But now he's making prestige television with his brand new series, Day Pass,
35:48
where he's trying to speedrun a different city every episode by writing all the
35:51
public transit options that city has.
35:53
And you know what?
35:54
It's a godamn delight.
35:56
Jason rides trains, boats, trams, even a finicular,
36:00
which I had to look up what that was,
36:02
and it turns out it's this.
36:04
Now, I love Day Pass because Jason is obviously having a really good time,
36:08
and I love his traveling hat.
36:10
But it also gives you a look at what cities could look like
36:12
when they aren't being built exclusively for drivers.
36:15
And guess what, my friends?
36:17
You can watch it right now exclusively on Nebula.
36:20
It's an independent ad-free streaming platform that's creatorowned
36:24
and crammed full of excellent videos you can't find anywhere else.
36:28
And I'll sweeten the deal.
36:29
Every episode of Climate Town premieres early
36:32
and adree over on Nebula before it premieres on YouTube.
36:36
Nebula also has guest passes you can give out to friends
36:39
and family or really whoever for a free week of unlimited content.
36:43
No payment info required.
36:44
So scan the QR code
36:45
or visit nebula.tv/climattown TV/climattown for 50% off.
36:50
That's an insane amount of percent off.
36:52
That's like $2.50 a month for shows like Day Pass
36:56
and all of this content.
36:59
What else can you get for $2.50?
37:01
Really try to think about it.
37:03
Like a small bag of chips at Chipotle, a single padded envelope,
37:08
or unlimited access to exclusive content from a creatorowned media company.
37:15
Nebula.tv TV/climattown.
37:18
What a deal.
37:19
And that's the end of the episode.
37:21
You made it to the end.
37:22
Thanks so much for watching.
37:24
And thank you to Keith Bradshere for writing the book High and Mighty.
37:28
It's an incredible read.
37:29
Buy it, read it.
37:30
You will not regret it.
37:31
And if you do, please accept this official Climate Town preemptive apology.
37:37
Also, thank you to Debbie Seus
37:38
and Matt Gervin for sharing their expertise with us.
37:41
And the biggest thank you is reserved for our patrons.
37:45
You guys are the spine.
37:46
You guys are the engine.
37:48
Whatever a crucial part of a machine is, that's you guys for us.
37:52
We simply couldn't make these videos without you.
37:55
And even if we could, we wouldn't out of respect for you.
37:59
So, if you're curious about maybe joining the Patreon page, just go over there,
38:03
see what's on there.
38:04
We got exclusive clips, behind the scenes, and of course,
38:08
access to the Climate Town landline.
38:10
Check it out.
38:11
You won't regret it.
38:13
Stay safe out there.
38:14
Okay, Alpuccino.
38:22
>> Okay.
38:22
YEAH.
38:22
WOO!
38:22
MAN, they work as such a good team.
38:24
The little guy does the bikes.
38:26
The big guy does the middle.
38:29
That guy back up.
38:31
Ah, I love New York.
38:37
Did someone tell these ducks I have bread?
38:43
Ah, that's what I'm going to do to you, Hulk Hogan.
38:46
You want to take THIS BELT FROM ME, HULK HOGAN?
38:49
You're going to HAVE TO COME DOWN TO the ring on Tuesday for the
38:52
big battle of the big superstars.
38:55
>> I have not tried marijuana.
38:57
Uh, I have never used it at any time.
39:07
>> Did you hear that pop?
39:09
Goodbye.
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