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The New Siri is... Google (E… — Marques Brownlee shadowing | TryShadowing
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Marques Brownlee
The New Siri is... Google (Explained)
The New Siri is... Google (Explained)
Marques Brownlee
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8:22 · Jan 13, 2026
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0:02
So, the headline is
0:04
that the big Siri update we've all been waiting for is finally going to
0:08
be coming in 2026,
0:10
and it will be powered by Google.
0:13
Now, we knew this was coming.
0:14
This was a rumor for a while.
0:15
We've talked about it in the past.
0:17
Apple continued for the last couple of months to just spin their wheels
0:20
and Siri continued to suck.
0:23
Uh, I made a video about nine months ago about the state of Apple's
0:27
AI crisis basically and not a whole lot has changed since
0:31
then.
0:31
You should go watch that video.
0:32
It's linked below.
0:33
It's basically a much more in-depth,
0:35
detailed analysis of all of Apple's AI stuff.
0:38
But this update, this headline is basically now Apple
0:40
and Google putting out statements confirming the hilarious news
0:44
that Apple hasn't finally figured out AI.
0:47
They will be partnering with a company who has figured out AI.
0:51
So, here's the official quote from Apple.
0:53
After careful evaluation, we've determined
0:56
that Google's technology provides the most capable foundation for Apple foundation models,
1:02
and we're excited about the innovative new experiences it will unlock for our users.
1:06
Pretty classic vanilla statement from Apple,
1:08
but this is still really interesting for a couple of reasons.
1:11
I have questions that don't have answers yet
1:13
that we probably won't get the answers to until Apple's WWDC event in June,
1:19
which is likely when they'll formally announce this new revamped Siri again.
1:24
So, I'm definitely looking forward to that.
1:26
But also, just wow.
1:28
This is this is a pretty big news story just
1:31
because it is a $4 trillion tech company
1:35
that everyone assumes is on the bleeding edge of all this stuff
1:38
and we're waiting for them to get it together
1:39
and finally jump in the AI race
1:41
and now this feels like the headline
1:43
that we can all point to to say,
1:44
"Okay, yeah, they're they're losing the AI race."
1:47
And honestly, I don't blame them.
1:48
It's hard to tell if that's exactly what's happened at this very moment,
1:51
but that's how it feels.
1:52
But you know what?
1:53
If you're Apple and you've been spinning your wheels this entire time working on
1:59
Siri,
1:59
but Siri's just been bad this whole time
2:02
and it's famously taken you longer than you thought to deliver the features from
2:07
the ads you had to delete,
2:09
then this move makes perfect sense, as hilarious as it is.
2:14
Like, this is not the first time Google and Apple have worked together.
2:17
Famously, Google's paid Apple billions of dollars over the years to be the default
2:22
search engine in Safari.
2:24
Obviously, Apple doesn't make a search engine,
2:26
but their users use search engines and need one.
2:30
So, they made a partnership to bring them the best one available.
2:34
There's some arguments obviously and some antitrust stuff in the background,
2:36
but basically to deliver the best one available to their users.
2:39
Now, in this case, it's probably Apple paying Google.
2:43
I mean, we don't know the terms of the deal.
2:45
There's been some rumors floating out there,
2:47
but it's kind of along the same lines otherwise.
2:49
Like, okay, Siri exists, but it's really bad.
2:54
And they want to give their users the best experience.
2:57
They've worked on it really hard.
2:58
They couldn't get it up to a level to compete.
3:00
So, a partnership was the right answer.
3:02
And it was just a judgment call to use Google's models as a foundation.
3:06
Now, this is news to a lot of people
3:08
because of them choosing Google for these models instead of any of the other
3:12
competitors,
3:13
say ChatGpt or OpenAI's models.
3:16
To me, it's most interesting because they recently made a big partnership with OpenAI.
3:20
Siri, as you know,
3:21
now will kick out to chat GPT for any complex request
3:25
that is too much for Siri to handle,
3:27
stuff that needs world knowledge
3:28
or has a multi-step request
3:30
or whatever it is.
3:32
But assuming this new Google Foundation beefs up Siri
3:35
and will allow it to do all this stuff on its own,
3:37
it won't need to kick out to chat GPT anymore.
3:40
So what happens to that OpenAI partnership?
3:44
I don't know.
3:44
Anyway, now the promise is officially official again.
3:47
They will be coming out at some point during 2026 with the big Siri
3:51
update powered by Google's models.
3:54
And it'll be interesting to see them.
3:56
I I assume this is going to happen at WWDC 2026,
4:00
which is I think now that's 2 years after they originally announced the big
4:04
Siri update.
4:05
But here's what's on my mind now.
4:06
One, how good will this partnership make the new Siri?
4:10
Actually, I tend to think pretty good.
4:13
I think Gemini on Android phones is already really good.
4:16
They've looped in now a lot of the old Google Assistant features.
4:18
So Gemini as a product is really good.
4:20
The models are really good.
4:22
Google asserts it's the best.
4:24
You know, it's kind of like this.
4:26
It's there's always, you know, GPT and claude, all that stuff.
4:29
But I'd say it's comfortably top three.
4:31
But then two, how much will Apple be building on top of these foundation
4:36
models?
4:36
The foundation models give Siri uh better,
4:40
deeper understanding of what you're asking and better smarts and all of that,
4:45
but then there's all the stuff
4:46
that Apple would like to do on top of
4:47
that.
4:48
But when they customize it and add features and capabilities of their own,
4:51
there's no doubt there will be a big privacy focus.
4:53
There always is with Apple
4:55
and when they added the chat GPT integration where it actually kicked out to
4:58
chat GPT to get stuff back,
5:01
they did a lot of work to preserve user privacy in
5:03
that using the Google Foundation models does not inherently mean it's going to be
5:09
kicking stuff out to Google.
5:10
It's got the models on the device,
5:12
but still it'll be interesting to see how they customize, you know,
5:14
the functionality on top of what Google stuff will do.
5:17
Like remember that weird kind of half circle to search that's built into Apple
5:20
intelligence on the iPhone where you take a screenshot
5:22
and then highlight what you want
5:23
and then it lets you just basically Google image search whatever you circled.
5:27
What if the iPhone gets fullon real Android circle to search?
5:32
Now, circle to search is one of the absolute most useful AI features to
5:36
me of the entire last 5 plus years where you can circle whatever's on
5:40
your screen.
5:41
Search text or circle an image to get a search for
5:44
that image or get more info on locations
5:46
or a sign you took a picture of
5:48
or whatever else.
5:49
If all of that is potentially coming to the iPhone,
5:51
that would be a pretty nice outcome of this deal.
5:54
But then my final thought is, you know,
5:56
all these headlines are obviously hilarious with like, oh, Apple's such a rich,
6:01
powerful company and they can't somehow get their AI stuff together,
6:04
so they're going to partner with another company to do it.
6:06
Fine.
6:07
But it's also popped this thought into my head
6:09
that maybe who owns the models is not
6:13
as important as who controls the interface.
6:16
Like for example, I use a tool
6:17
that I've talked about in the past actually on my Mac called Raycast.
6:20
And it's awesome.
6:21
If you haven't heard of it,
6:22
it's basically like a Spotlight search replacement for Mac
6:24
because Spotlight has also been dog water for years.
6:28
So, it replaces Spotlight search for me.
6:30
Lets me find files
6:31
and also do translations
6:33
and conversions and window management
6:35
and all this stuff.
6:36
And they recently added a feature
6:38
which also lets you chat with an AI model
6:40
if you need to answer a quick question for you.
6:42
And inside of the Raycast settings, there's actually a drop-own slider.
6:46
This is the pro version,
6:46
but there's literally a slider
6:48
that lets you pick any of these AI models. to chat with anytime you
6:52
need to use an LLM
6:53
as a tool.
6:54
Could be Cha GPT, any of these models.
6:57
Could be Gemini, could be Grock if you're into that.
7:00
Could be anything.
7:01
At the end of the day though,
7:02
it doesn't really matter which model I'm choosing to use.
7:05
I'm just picking the one that I think works best for me.
7:08
But the interface that I use to interact with that is still Raycast.
7:13
So, Raycast gets the user
7:14
because they're delivering the experiences
7:17
and function that I need.
7:18
Apple is going to do this deal
7:19
because it keeps the user on the iPhone.
7:23
And so if if built-in AI tools
7:25
and LLM was really one of the reasons you were actually going to leave
7:29
the iPhone,
7:29
you're going to switch to Android to a Pixel
7:31
or Samsung phone or whatever it is,
7:34
this move is specifically to make sure
7:36
that that is no longer one of the reasons
7:39
that you would switch.
7:40
The fact that they can get
7:41
as many of those features
7:42
and experiences as possible to match with what's happening on Android phones is hopefully
7:48
to Apple a win for them
7:50
and then they get the PR boost of,
7:52
oh, Siri's good again.
7:53
Hopefully.
7:54
I am curious though for y'all watching this,
7:56
you people who are subscribed to a tech channel on YouTube
7:59
and watching a new video about Gemini
8:01
and Siri,
8:02
how much do these LLMs actually matter to you
8:05
when making a tech purchase for yourself,
8:07
like your next phone?
8:08
Is this something you actually will make a choice based on?
8:11
Let me know.
8:12
I'm curious about that in the comments.
8:14
Thanks for watching.
8:15
Catch you in the next one.
8:17
Peace.
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