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Climate Town
The News Media Is Selling You Out | Climate Town
The News Media Is Selling You Out | Climate Town
Climate Town
·
24:55 · Oct 26, 2022
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0:00
whether you get your news online
0:01
or you just love the feel of paying a child to wake up at
0:05
5am to throw trash at your house one
0:07
thing has become extremely clear over the past 10 years there's
0:11
a lot more news about the impressive
0:13
variety of ways people are destroying
0:15
the environment and while everyone on the planet is
0:18
technically part of the problem The
0:20
Undefeated heavyweight champions of going Hog Wild on the planet we all live on
0:25
are of course fossil
0:27
fuel companies and it's not even close and we know this because journalists
0:32
all over the world are
0:33
constantly writing about it and when this exact same thing happened with big tobacco
0:38
the public rose up and demanded Swift disgusting
0:41
Justice journalists discovered that not only did Big tobacco no cigarettes
0:45
gave people cancer but
0:47
also they tried to cover it up more
0:49
doctors smoke camels than any other cigarette
0:52
and also also they were marketing their products to Children a little bit
0:56
it tastes good like a
0:58
cigarette shirt okay a lot anyway the public found out Attorneys
1:06
General got involved and soon cigarettes
1:08
were regulated like the dangerous products they very much are the
1:12
system kinda worked but
1:14
despite exposing hundreds of crimes
1:17
and Scandals including the discovery of overwhelming
1:20
evidence that Exxon Mobil and the other oil Majors have known for decades
1:23
that they were causing climate change despite
1:26
oil spills and methane leakages and a thousand other crimes
1:30
the fossil fuel industry has somehow managed to keep major public outrage and regulation
1:35
at Bay and it probably has something to do with
1:38
this Michelle saw the potential for Gravity Light to reduce the output of black
1:45
carbon which is a really serious environmental
1:47
issue Exxon Mobil is aiming to have the technical ability to produce over 10
1:52
000 barrels of algae-based
1:53
biofuel per day yeah
1:55
fossil fuel companies discovered that they don't have to hide from journalists
1:58
if they can just buy advertising
2:00
space in the same newspaper to talk about some
2:03
little algae farm they have and that's not even mentioning the fact that all
2:06
clean energy Investments were
2:08
one percent of the fossil fuel spending in 2020.
2:11
they don't have to cancel
2:13
the article out all they have to do is dilute the bad press with
2:16
a little ad placement here or sponsored content there and then a Kardashian
2:20
crashes a blimp into a zoo and the world moves on and
2:23
this is not a guess I
2:25
mean the Kardashian blimp Massacre is a guess but
2:28
the strategy of putting misleading
2:29
advertisements in liberal-leading media to confuse people with
2:33
specifically pioneered by the oil industry
2:35
in the 1970s to sanitize their image to the segment of society most likely
2:40
to cause them trouble and given the fact that they've been using the same
2:43
strategy for the past 50
2:45
years to successfully avoid suffering the same fate as the now disgraced
2:49
tobacco industry I'd say it's kind of working for him
2:53
I'm Riley Williams a guy who dresses like a lobster fisherman the
2:57
absolute second fall Hits and a climate science and policy master's degree recipient
3:02
and this is a video about how the news media is selling you out
3:05
for oil money welcome
3:06
to climate town okay
3:21
it's pretty important to know that journalists
3:23
were investigating big oil companies
3:25
even before they knew about climate
3:26
change because oil companies
3:28
have historically been on the supply side of environmental
3:31
disasters and journalists God bless him successfully
3:37
informed the public that oil tycoons
3:40
and coal Barons were not the good guys I mean this was so culturally
3:43
understood that oilmen were the villains in cartoons like Scooby-Doo
3:47
he found oil Looney
3:52
Tunes Mighty Mouse no one ever gets away from oil can Harry I
4:00
mean my God Scrooge
4:01
McDuck money swimming nephew
4:03
having miserly Scrooge McDuck is a literal oil tycoon
4:07
so basically the so basically the public saw fossil fuel companies
4:11
as greedy money-loving nerdwells
4:13
who would sell out their own grandmother if it meant building an oil well
4:16
on her retirement home in
4:18
other words you know they had it right that's pretty much what oil companies
4:21
were all about they just did whatever made them the most money so as
4:25
TV news and print media expanded
4:27
in the 1950s and 60s oil billionaires
4:30
were terrified that their businesses might get regulated turning
4:33
them into penniless oil millionaires
4:35
enter the most influential
4:37
admin of the 21st
4:39
century a guy named herbschmerz
4:42
wait I'm sorry that can't be right herb
4:46
herb oh herb smurtz
4:49
herb smurtz that sounds like a anti-semitic
4:52
SNL character Dana Carvey would do holy
4:54
Christ I'm Jewish I
5:02
wonder how many times I'm about to say Herb smurtz in this episode
5:04
place your okay A little background on herb schmirtz he cut his teeth as
5:13
a labor lawyer which is apparently
5:15
the bare knuckle boxing of the legal world but he also had experience working
5:19
in Military Intelligence ran political campaigns
5:22
and is a fellow Columbia University
5:24
man ah yes Colombia
5:27
home of our actual mascot
5:29
Rory the lion he
5:30
loves Academia the Yoke of student debt
5:33
and ruining yoga class and
5:36
for seventy thousand dollars a year you'd really expect the mascot pranks of Colombia
5:40
to be a little higher concept
5:42
I mean for seventy thousand dollars a year we should be getting those hilarious
5:45
Dude Perfect boys to do backflips
5:47
over the dean anyway
5:49
herbschmerz's life really took off in the late 1960s
5:53
when he was given the job a VP of public affairs
5:55
for Mobile Oil and
5:57
tasked with finding a way to make ordinary
5:59
Americans more sympathetic to the plight of oil companies
6:03
before herb schmertz took the reins mobile had been unsuccessfully
6:07
trying to buy America's
6:08
love with a car safety campaign entitled
6:10
we want you to
6:13
we want you to live we at mobile hope you'll remember that fact which
6:17
is a pretty normal sentiment
6:19
except for when you make a point of saying it and spend millions of
6:22
dollars making sure I heard you you
6:25
know it kind of sounds like you actually want
6:27
to kill me this is a threat this is absolutely a threat like imagine
6:31
if Hershey's new campaign was sure
6:34
would be a shame if you died tonight so herb smurtz would have to
6:38
get creative and creative herbschmerz
6:40
got by revolutionizing oil advertising
6:43
with one simple idea
6:44
don't talk about oil
6:47
ever I mean sure that's your number one product and it's how you make
6:51
all of your money but why mention that when you can just get your
6:54
name associated with things that people actually
6:56
like mobile presents Masterpiece
6:59
Theater mobile presents a sculpture garden at the Museum of Modern Art Global presents
7:03
some artsy French featuring the only mime to ever get famous Marcel
7:08
Marceau it 250 000 for Sesame
7:16
pretty soon people started to see that mobile was friends with the stuff they
7:20
like so they couldn't be that bad right but
7:22
we'll begin pumping money into whatever they could get credit for art contests
7:26
in Mexico exhibitions with the Smithsonian
7:28
a documentary about Nigeria
7:30
and pretty soon an outside Observer
7:32
may have thought that mobile was just a fine arts company with
7:36
a tiny side hustle selling a little bit of oil AKA
7:39
hot chocolate for cars but the real herb
7:42
schmertz stroke of Genius was to go after the Critics on their own turf
7:46
that's right I'm talking about the pages of
7:48
the New York Times and believe it or not this is the best shot
7:51
we could get of this sign it's a hundred foot wide sign and this
7:55
sort of weird angle is the best we could do anyway in
7:57
the 1970s the times opened up their opinion and editorial
8:01
pages to advertising and herbschmertz
8:03
clocked it as a Golden Goose a
8:05
mile away but instead of using the advertising
8:08
space to print an ad like hot crackers Mobile Oil is the absolute cat's
8:13
ass or however they talked back then herb
8:15
Schertz hired real writers to write fake articles that would look like an op-ed
8:20
but were actually just mobile propaganda
8:22
now you might be familiar with this technique now but herbschmerz
8:26
straight up invented the fake article advertisement
8:29
that has come to be known as the advertorium
8:31
Mobile Oil now had real estate in
8:33
the New York Times and could use that space to Trojan Horse mobile propaganda
8:37
to oppose factual articles by real journalists
8:40
that detail their criminal misconduct
8:42
and it worked like crazy here's
8:45
Amy Westervelt from the drills podcast talking
8:47
about the actual effects of herbschmertz's
8:50
mobile campaign in 1982
8:52
mobile ran a survey and found that 31
8:55
of upscale Americans chose
8:57
Mobile Gas second place by a long shot was Exxon
9:01
at 16 percent it
9:03
was all part of which schmertz
9:04
called Affinity of purpose marketing
9:06
by the way the drilled podcast insanely
9:09
helpful in making this episode go check it out along with everything else Amy
9:13
Westervelt is up to link in the bio quick
9:15
in the future Kirby
9:16
schmertz was a sort of Michael Jordan of helping awful companies
9:20
keep their names just clean enough to continue doing business and
9:23
big tobacco wanted in on the action see
9:26
they saw herb as a sort of PR Moses
9:28
who could help lead them to the promised land
9:31
of you know not being held accountable for giving people the cancer you
9:35
know sort of a non-traditional
9:36
Promised Land but everyone's promised land is different anyway
9:39
in 1978 William klopfer
9:42
Jr the senior VP of the tobacco Institute was so deeply aroused
9:46
by a PR Playbook
9:47
herb schmertz developed that he retyped
9:49
word for word what herbschmertz
9:51
wrote before the days of copy paste and mailed it around to his fellow
9:55
big tobacco Brethren they were specifically
9:57
interested in the idea that you don't have to get the opposition to agree
10:01
just get them to give Paws
10:03
long enough to lose Steam and of course to caution aggressive opposition AKA
10:08
to threaten people who speak out against your company's crimes now this is not
10:12
the first partnership between Big Oil and big tobacco
10:15
they've been in kahoots since then 1950s
10:17
and even began using the same PR firms
10:19
to cleanse their images hiring
10:21
the same law firms to fight their mounting court cases and even using the
10:25
same experts to both claim cigarettes didn't give you cancer and
10:28
that climate change was a hoax and is obviously
10:32
as that seems to us in hindsight
10:34
big tobacco and Big Oil avoided
10:36
further regulation and made mountains
10:38
of cash selling dangerous products to Consumers
10:41
they then funneled a hefty chunk of that cash back
10:44
into buying ad space in places like the LA Times The Washington Post the
10:48
New York Times and a ton of other media companies and
10:51
the cycle continued while actual journalists
10:53
from those Publications cranked
10:55
out articles demonstrating the links between advertising
10:58
the children and teen smoking
10:59
or greenhouse gases and climate change the big tobacco Big Oil gravy train kept
11:04
on rolling by manufacturing
11:06
doubt and giving people just
11:07
enough pause to confuse the issues and then big tobacco
11:11
got got in the mid 90s more than 40 State Attorneys
11:16
General supported by public outrage
11:18
punched through the pr machine and forced a master settlement
11:21
agreement with the largest U.S tobacco
11:23
companies now the settlement itself was pretty severe but the uppercut came when the
11:27
New York Times themselves
11:29
preemptively decided to ban tobacco
11:31
advertising and try not to congratulate
11:34
yourselves too hard boys because tobacco
11:36
product ads had already been banned on TV and radio for
11:39
28 years but I
11:42
guess better late than never then more media companies jumped in and suddenly tobacco
11:46
found themselves blacklisted by their advertisers
11:48
and regulated to Hell soon those poor Executives at Big tobacco were forced to
11:53
watch as smoking rates dropped like the sickest nastiest
11:56
dubstep beat in that one week in 2003.
11:59
you remember that week don't you that
12:02
one week between the time we had heard of dubstep but we weren't already
12:05
all sick of dubstep
12:07
what a week oil
12:12
is gas and I need it for my car
12:19
you got to get that again so
12:21
it'd be pretty weird if the New York Times established
12:24
beyond a shadow of the doubt that climate change is here and fossil fuel
12:28
companies are to blame and then just let Big Oil advertise
12:31
as usual wouldn't it I
12:33
mean it'd be pretty wacky
12:35
if the times proved
12:36
Big Oil was exposing readers to advertising
12:38
dangerous to their health and
12:40
then just kept taking oil money wouldn't
12:42
it I mean it would be pretty freaking random
12:46
if you knew Big Oil was intentionally
12:48
using your credibility to
12:50
undermine your own reporting and then you proceeded to do nothing about
12:54
it right and then this is uh the Run of ads here yeah
13:00
and then then I do
13:02
that we're not yeah
13:11
big oils PR campaign
13:12
has been so successful
13:14
at sanitizing their image that public outrage
13:16
has failed to overcome their disinformation
13:18
campaign unlike the visceral link between smoking
13:21
and cancer the science of climate change requires
13:24
more in-depth statistics and despite the conclusions being equally clear on both fronts the
13:28
fossil fuel industry had successfully muddied The Waters by paying their own scientists
13:33
to generate misleading studies and then publicizing
13:36
them with some of the greatest marketing
13:37
minds of Our Generation but
13:39
wait there's more as
13:41
digital media changed the landscape of the average advertising
13:43
world the problem got
13:45
so super worse media
13:47
companies like the New York Times And The Washington Post started
13:50
their own internal ad studio and
13:52
fossil fuel companies were
13:54
delighted to pay them fat stacks of cash to make their advertising
13:58
for them okay the New York Times at the top little paid post there
14:02
at the top two shells
14:03
going Net Zero by 2070.
14:05
okay well that's a little later than everyone
14:08
else but I guess it's something biofuels
14:10
Renewables liquid natural gas wait
14:13
okay that's that's a fossil fuel but I mean I guess they're making an
14:15
effort okay what's this gray text on Gray background at the bottom here enhanced
14:19
the news and editorial staff had no role in this post-creation
14:23
okay that feels a little shady but speaking of the editorial Department I wonder
14:26
what they're up to maybe shell is doing some really good work let's just
14:29
go ahead and uh
14:33
okay all right let's take a look at the Washington Post here we go
14:36
democracy dies in darkness
14:42
here's an article uh
14:44
actually no this is an ad that looks just like an article and it's
14:47
written by the CEO
14:49
of the American petroleum
14:50
Institute and it does kind of look like the Washington Post is endorsing the
14:54
concept that the reason we haven't solved climate change yet is because we just
14:58
haven't collaborated with oil companies
15:00
enough like if we look at actual Washington Post articles
15:03
we see that oil companies have been collaborating
15:05
with the house oversight
15:06
committee on their alleged efforts to mislead the public on climate change it seems
15:10
like for every negative article these Publications right there's a fossil fuel advertorial
15:15
trying to convince you that everything is just fine or at least fine enough
15:18
for you to move on with your day
15:22
well sheesh David the New York Times has to get paid like everybody else
15:25
right yes I'm not suggesting they should do news for
15:29
the Love of the Game what
15:31
I am suggesting is that fossil fuel advertising
15:33
is not exactly a make or break line item for them the New York
15:37
Times gets most of their revenue from online subscribers
15:40
and all their advertising
15:42
combined contributed to less than a quarter of their 2021
15:45
revenue and while they don't publicly release how much of that ad money is
15:49
from fossil fuels similar
15:51
Publications like the guardian estimate
15:53
it to be about
15:53
0.4 or at least it was point four percent before
15:58
the guardian made it zero
16:00
percent by completely banning
16:01
all fossil fuel advertisements
16:03
and this move might have actually made them money because being more selective in
16:07
your advertising actually makes you a more desirable place to
16:11
advertise but even if the times has to take a financial hit in the
16:15
name of journalistic Integrity
16:17
they can rest easy knowing
16:19
that they also did it when they they banned tobacco ads and
16:23
somehow they managed to stay in business now
16:25
as you may have guessed we keep the lights on here at climate Town
16:28
through patreon subscribers consider joining the patreon and advertising
16:32
on these YouTube videos and
16:34
wouldn't you know it but a month ago a climate Town viewer made a
16:38
startling Discovery all right Raleigh I've seen this happen on more than one occasion
16:42
so let's just watch
16:44
and see what ad pops
16:46
up here how old are you
16:50
when America is tested we'll find strength from within protect
16:54
our energy Independence keep
16:55
American jobs and maintain Global competitiveness
16:58
Solutions are made in America with
17:01
America's natural gas and oil that's
17:03
right baby all right Raleigh I just wanted you to see that my friend
17:06
it's a bit jarring to go to a natural gas
17:09
commercial in the middle of a climate Town vid and that really bummed me
17:13
out so I Googled whether you could turn those off and it turns out
17:16
YouTube gives you some control over who can advertise on your channel so I
17:20
went to the back end and told oil and gas companies they could absolutely
17:24
right off into the night I also turned off get rich quick schemes and
17:27
gambling because obviously those are so sure to succeed they don't need any help
17:31
from me and so that was that I'll take a small hidden Revenue but
17:35
at least now the stuff I think is bad isn't being actively
17:37
advertised to the people who watch my videos speaking
17:40
of which I'll sometimes get emails from people asking
17:43
me to directly advertise
17:45
their products now I'm not saying Coca-Cola
17:47
is kicking in my door with a duffel bag of cash and a voucher
17:50
for a free Polar Bear but I do get some emails
17:53
now most of what I get is like here at Patriot
17:56
food stash we send real Patriots buckets
17:59
of food in case things get out of hand and
18:02
I can't tell exactly
18:03
what they're up to but I I don't think I like it but every
18:06
once in a while we will get a company with a product that actually
18:10
is good and aligns with their values and frankly
18:13
I'm not above taking money to talk about that kind of thing so I
18:17
now present a mid-roll ad if
18:20
you've been paying attention to this video or you've been an internet user for
18:23
longer than about 15 seconds you know it's probably not a good idea to
18:26
just believe whatever you read online and you're probably even aware that we've all
18:29
got algorithms funneling us into our own personal click bait dopamine
18:33
silos like we're all listical addicted
18:35
Lab Rats enter ground news the world's first and groundedest
18:39
news comparison platform the whole point is to promote media literacy
18:43
and it shows you not just what's in the news but also gives you
18:46
a bunch of under the hood tools to help you get a sense for
18:48
the bigger picture their bias distribution
18:50
tool breaks down how a given story is being covered or not covered by
18:54
different sides of the political Spectrum including an independently vetted factuality
18:58
rating for each publication you can see who reported a story first and track
19:01
how it moves across the world but my personal favorite tool lets you see a
19:05
breakdown of who owns each publication which is both a helpful research tool for
19:08
writing this show that also comes in handy when I'm trying to figure out
19:11
why the Washington Post keeps
19:13
telling me that we shouldn't tax billionaires
19:15
because they're too handsome and important ground news is trying to teach people to
19:19
be more aware of how online news is funded and that's something I'm extremely
19:22
down with promoting plus they paid me see that's called Integrity
19:26
try it for free at ground.news
19:28
the news thing not the in Tech you know what you get it and
19:31
that's the end of the ad we are back into the video baby the
19:34
New York Times official
19:36
stance is that there is no crossover between their editorial department and
19:40
their advertising Department never
19:42
mind the fact that their own in-house ad team t-brand
19:45
Studios makes ads for fossil fuel companies
19:48
to look like a New York Times article
19:51
the paper's official stance is that if you're reading an actual article that
19:55
is pure 100 black
19:57
tar journalism baby well
19:59
historically that hasn't actually been true according
20:02
to a 1980s internal Memo by herb smurtz
20:04
oh yeah herb Prince is back baby you thought we're done with herb schmertz
20:08
herbs schmirtz for Life a hundred years herbsmartz
20:11
anyway R.I.P herbschmerz but according to herbsmartz
20:15
the presence of mobile advertising
20:16
absolutely soft in the New York Times criticism
20:19
of oil companies the times even gave herbschmerz
20:22
a full page spread in the style section in 1977.
20:25
my Lord look at this God among men but
20:28
okay fine let's say the New York Times is right and
20:32
their advertising doesn't change a single word in an actual article about fossil
20:36
fuel companies fine well
20:38
here's the thing about journalism
20:40
it doesn't exist in a vacuum for
20:43
instance that ad that I just did for ground news if it had instead
20:46
been for Exxon mobil's
20:48
impressive new baby saving net I'm pretty sure the cognitive dissonance
20:52
between the content of the video and
20:54
the content of the ad would
20:55
have been a little confusing
20:56
for everybody it's like when you put strawberries
20:59
in fruit salad and pretty soon they end up tasting like
21:02
cantaloupe I get the strawberries didn't start out tasting
21:05
like God's greatest mistake
21:07
but pretty soon the whole salad is
21:09
inundated with an inedible cantaloupe
21:11
flavor here's Amy Westervelt
21:13
with the impressive Buffet of services the
21:16
New York Times ad Department can offer a fossil fuel company ad
21:19
sales people start offering all kinds of things you
21:22
could place content they write for you in the climate section you
21:26
can Peg it to keywords
21:27
like climate change and
21:29
make sure it's a suggested next read on any related news story in
21:33
2020 influence doesn't look like an oil tycoon
21:36
in a top hat showing
21:38
up at your desk to twirl his mustache
21:40
and tell you to spike a story it
21:42
looks like readers being fed a bunch of oil propaganda
21:45
before after and right next to your legit climate
21:49
reporting and the thing that chafes
21:52
my ass more than anything is
21:53
the fact that the New York Times already
21:56
knows they should ban fossil fuel ads you want to know how I know
21:59
because they already did it with their podcast the daily and
22:03
they also banned fossil fuel ads on their climate newsletter
22:06
so what's stopping them from just finishing
22:08
the job on the rest of their platforms
22:10
why are these people at the top of big media companies not
22:14
walking it like they're talking it
22:16
well it's probably because they don't think people really care
22:20
but guess what we
22:23
do and Matt does too don't you man what's up so if you don't
22:27
love it when fossil fuel companies buy fake credibility from the place you get
22:31
your news you can say it directly to the people that allow that to
22:34
happen we've partnered with a scrappy little climate group called climate
22:38
change makers and together we've developed a Playbook to contact and
22:42
let's face it shame
22:43
these people into making the right decision now the link to the full Playbook
22:47
is in the description but
22:48
the tldr is that there are Executives
22:50
and bosses at these big media companies and they need a little help realizing
22:55
that running fossil fuel ads is deeply unpopular
22:58
now I don't know for sure but I gotta imagine receiving
23:01
an avalanche of polite
23:03
but firm tweets and emails
23:06
and DMS to their public-facing
23:07
profiles might go a long way in helping some of these people see the
23:11
light and at the very least you'll
23:14
give them a better sense that more of their readership is
23:16
aware and annoyed that they keep running fossil
23:19
fuel ads and maybe just
23:21
maybe it might help someone stop running ads
23:25
from the companies that are according
23:27
to them destroying Life as We Know It
23:30
thank you for watching climate town I really appreciate
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it if you want to support the channel you can like And subscribe or
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we have a patreon page where for about five bucks a month you
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whole community of people talking about climate
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action and not climate action all sorts of other stuff there's a little something
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taxes if you're the kind of person who does that kind of thing so
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town or you just have a suspiciously
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can donate some of it to climate town for a cool tax advantage that
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I will never really understand Link
24:25
in the bio thank you so much for watching see
24:28
you next time I
24:29
have not tried marijuana
24:32
have never used it at any time
24:42
so how many times did I say herbschmartz
24:44
including that last one if you think you know email it to the email
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address that we're showing on the screen right now and if you're right I'll
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