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Marques Brownlee
WWDC 2026 Impressions: Yeah, That's About Right
WWDC 2026 Impressions: Yeah, That's About Right
Marques Brownlee
·
16:28 · Jun 9, 2026
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I
was
told
to
make
my
bed
before
making
a
hotel
room
video
Translating…
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0:02
I was told to make my bed before making a hotel room video
0:06
because it makes it feel more put together...
0:09
So, all right.
0:10
I am out here in...
0:12
California because today was Apple's WWDC, their Worldwide Developer Conference 2026...
0:18
And every year this is where we expect all the announcements for all their
0:20
latest in software,
0:22
iOS, macOS, watchOS, etc.
0:26
And this year they did some of that, they did some of that,
0:28
but they actually mostly breezed through
0:30
that stuff pretty quick
0:31
and then got down to like the two... main new topics...
0:34
which were Trust and Safety for kids
0:37
and Apple Intelligence and the new Siri.
0:40
Now the breezed-through updates part I actually liked
0:43
because that was actually instead of being just like,
0:44
new feature, new feature, new feature, visual overhaul, Liquid Glass,
0:48
all this fun random new stuff,
0:50
it was actually a little bit more of a holistic like combing through some
0:55
of the... stuff that's been needing attention
0:57
that hasn't been getting it lately.
0:58
The smaller details, like a lot of the recent updates with Liquid Glass
1:01
and all these pretty visual,
1:03
dramatic updates have been, you know,
1:05
I think it would be lying
1:06
if we said they didn't feel a little sloppy sometimes.
1:08
We've all seen the stories about battery life going down
1:11
or performance degradation getting kind of weird
1:13
or just bugs here
1:14
and there with things like readability.
1:16
So through all of their operating systems, iOS 27, iPadOS 27, watchOS,
1:20
tvOS... and macOS, which the new one is now called Golden Gate.
1:26
They'll mostly look roughly the same,
1:28
but they'll have a lot of the under-the-hood stuff that's actually improved.
1:30
So things like smoothness of animations, apps opening faster,
1:34
and they dropped some other bangers like tweaked app icons and matching corner radiuses,
1:40
sidebar icons getting their color back,
1:42
and adding a slider now for how transparent
1:45
or tinted you want Liquid Glass to actually be,
1:48
they actually will let you make it even... more clear,
1:51
which I swear no one asked for.
1:53
But yeah, there's a slider there now.
1:54
But yeah, faster app launching, more smooth system animations,
1:57
more complete and thorough indexing for Spotlight, 80% faster AirDrops,
2:02
which I saw that on the slide and I was like, that sounds amazing!
2:05
As long as you can also make AirDrop work more of the time.
2:10
I think it's the attention-to-detail stuff like
2:12
that that we should see improvements with.
2:14
Some other highlights...
2:16
Vision Pro, you'll be able to use panorama shots you've taken now as environments.
2:20
So before it was just like a handful of Apple-provided ones like...
2:24
Mars, I think it was, and Yosemite and Mount Hood, etc.
2:27
Now you can have your own finally.
2:30
And my personal favorite, that they did add custom EQ for AirPods, which...
2:36
Okay, great!
2:37
Finally!
2:37
I'll take it.
2:38
It feels like this was a grab bag of things
2:39
that they kind of wanted to throw in to make sure they had some
2:41
real stuff to announce
2:42
because it was mostly the AI.
2:44
But, if that means we get EQ finally in the world's most popular earbuds...
2:49
when everyone else has had it for years,
2:51
then I'll take it.
2:52
So it's good stuff, much-needed in my opinion.
2:54
Lots of little details,
2:55
and I'm sure we'll find much more stuff
2:56
when we actually use these
2:57
that weren't announced in the keynote.
2:59
I plan on downloading these betas and getting to test them and reviewing them,
3:03
of course.
3:03
So make sure you get subscribed here to see those reviews... first
3:06
when they do come out.
3:07
So then they got to Trust and Safety.
3:10
This is a whole middle section of the keynote
3:12
and it was basically them going down this... rabbit hole,
3:15
I guess you could say,
3:16
of trying to tell people
3:17
that the best experience...
3:19
that your kids can have is with their own device
3:22
that is controlled by their parents.
3:25
You can probably see where this is going.
3:26
So they talked through a ton of child safety features.
3:29
Stuff like a dedicated child account
3:31
so that the parent account can control
3:33
which apps they can download
3:34
and which websites they're allowed to visit,
3:36
and, and who they're allowed to talk to.
3:38
Obvious stuff.
3:39
There's new, more granular Screen Time features
3:41
so you can see how they spent their day
3:43
and then use a scheduler to adjust...
3:45
when they're allowed to spend more
3:46
or less time in certain types of apps.
3:48
Like, obviously watching a movie on the weekend is cool,
3:50
but scrolling Instagram for three hours when they're supposed to be in school, well,
3:55
that's a no-go.
3:55
So the upside here is obviously much better safety
3:58
and controls for parents
3:59
that directly addresses the concerns
4:01
that they may have had about the,
4:03
the websites and the content
4:04
and the apps that their kids have had access to.
4:07
And the cynical read is also... get your kid an iPhone...
4:14
You remember, get your mom an iPhone.
4:16
Now it's also get your kid an iPhone, because... trust us,
4:19
it's the best one.
4:20
Like we've talked about this before,
4:21
we already know how dominant Apple is with... iPhones,
4:24
especially with younger people in the US
4:26
and getting them on an iPhone
4:27
as young as possible,
4:29
but makes them much more likely to have an iPhone
4:31
and use it in their adult life...
4:32
And so this is like the lowest common denominator version of that,
4:36
which is the best possible parental controls, means the youngest possible iPhone users,
4:40
which means more iPhones in the future.
4:43
Yeah, makes sense.
4:43
But the big thing we all expected them to talk about here,
4:45
which they finally got to, was the new Apple Intelligence and the new Siri,
4:49
and they did.
4:50
They got to all of that.
4:51
And I would say the new Siri is... exactly what we were expecting, like,
4:57
in terms of capability, pretty much straight down Broadway.
5:01
Like, no dramatic surprises.
5:03
Nothing that they announced that made us go, oh, my God, that's crazy...
5:06
No letdowns either, which is great.
5:08
It's about what we expected.
5:10
The basics are you'll now be able to trigger the new Siri on the
5:13
iPhone by either swiping down from the Dynamic Island
5:17
or holding down that power button
5:18
while you talk to it.
5:20
It has a slightly new animation and this general new look, plus a new,
5:24
more expressive voice...
5:26
And then it launches you into a conversational chat
5:28
that pulls from Apple's new broad world knowledge base,
5:31
cites its sources when it has some of those,
5:33
and lets you click through to that, which I tried.
5:35
That is nice.
5:36
And then it syncs your conversation history inside a new Siri app,
5:41
and that syncs across your whole ecosystem.
5:43
So your Mac, your iPad, your iPhone,
5:45
it doesn't remember every single thing you ask Siri,
5:47
but it definitely saves the more interesting conversational things
5:50
that thinks you might want to come back to.
5:52
So here's the angle.
5:53
Here's the thing, right?
5:54
We already know people have lots of other great AI models to choose from.
5:58
People have the ChatGPT app on their phone.
6:00
They have Gemini, they have Claude already.
6:03
The way that Apple, every single time,
6:05
the way Apple jumps into a new product category, which I think this is,
6:09
is they make it the best one to work with the iPhone.
6:13
So Claude and Gemini and GPT are really good at other things,
6:16
but Apple's Siri is... is gonna be the one
6:19
that can plug into... all of the knowledge of what it has on your
6:22
device,
6:23
indexing everything that's actually on your iPhone.
6:25
Now, I am planning on doing an entire separate video, like I said,
6:28
reviewing this, demoing it, showing exactly what it's capable of,
6:31
because it does have some quirks already.
6:33
Some interesting things that it is... not doing that I expected,
6:37
like showing the transcription as you're talking instead of when you're done,
6:41
little stuff like that.
6:41
Again, stay tuned for the full review.
6:42
But I think they just basically played it extremely safe.
6:45
They did the stuff that you'd expect...
6:46
Apple to do... and nothing more.
6:48
It's kind of funny
6:49
that through this whole keynote there are a ton of live demos.
6:53
Almost as if to say, yeah,
6:54
we know a lot of you are rightfully skeptical
6:57
and we learned our lesson from last time.
6:58
So here we go.
6:59
This time it's definitely working for real
7:02
and we're showing you exactly what it can do.
7:05
So, yeah, what can it do?
7:06
It can look through your messages, through your photos, your calendar,
7:09
and pull answers to questions from that stuff.
7:12
And it can take actions inside these apps, so.
7:15
So it can send messages, add stuff to your calendar, set reminders,
7:19
all the most basic stuff.
7:20
And that's why I say it's like, it's about right,
7:22
like it's straight down the middle.
7:23
It's not going all the way to doing like this insane agentic stuff
7:27
that Google was just showing on stage with Gemini just a couple weeks ago
7:30
at I/O.
7:31
Like, I had those concerns about asking Gemini to take a picture of a
7:36
concert poster and it buys tickets for you...
7:39
Like, I, I don't know, is it gonna get that right?
7:41
Is it gonna spend too much money?
7:43
Is it gonna get the right seats or the right dates?
7:45
Is it gonna hallucinate something weird?
7:47
I don't know.
7:48
But this Apple one,
7:49
it's just gonna stop short and it's just gonna add it to your calendar.
7:52
Just... do the safe thing.
7:54
But unlike the other stuff,
7:55
it has the advantage of knowing what's in your iPhone.
7:58
So if you use an iPhone, GPT can't pull from your messages,
8:02
Claude can't pull from your Apple Calendar.
8:05
Gemini doesn't see this stuff.
8:06
It's Siri... that will actually be most helpful with the context of, you know,
8:10
all the personal information that never leaves your device.
8:13
Now Siri can also pull from what's on your screen too.
8:16
And they added a new camera mode literally inside the camera app that's just
8:21
an updated version of the visual intelligence stuff we've seen.
8:24
So just definitely surfacing it to a lot more people this way.
8:27
So you know, people are going to be taking pictures of stuff
8:29
and then identifying it with visual intelligence.
8:31
You could also see how this would be particularly useful
8:34
if you were making smart glasses at some point.
8:37
But now my number one concern watching all of this was... what about third-party
8:41
apps,
8:42
right?
8:42
Like, obviously, okay, it's Siri.
8:43
Of course it should be able to pull conveniently from
8:45
that iMessage conversation that I had.
8:47
It knows my contacts.
8:48
But what about that WhatsApp conversation that I had?..
8:51
Or what about pulling from my Google Calendar instead of my Apple Calendar?
8:55
What about sending something to, I don't know,
8:57
a separate notes app that I like to use instead of Apple Notes.
9:00
What about all that?
9:01
And I plan on digging into this way more
9:02
when I actually get my hands on with the OSes.
9:04
But it's, it seems like the answer is
9:07
as long as the developer has enabled like App Intents
9:10
and the App Store knows what type of app it is,
9:13
then it can be summoned intentionally by the user.
9:18
It doesn't seem like it can be a default,
9:20
but you can decide to use other apps
9:22
if you tell it to do
9:23
that.
9:23
It's like by default if you ask it, Hey Siri,
9:25
remind me of like that podcast that Greg recommended me and play it.
9:30
It will of course if it's an iMessage conversation find it and,
9:33
and then start playing it in Apple Podcasts...
9:35
But if you don't want to you could say... play it in Spotify
9:39
or Pocket Casts and
9:41
then it would know
9:42
that that's also a podcast player
9:43
and it would do the app stuff
9:45
and do the same action... in
9:47
that app for you.
9:48
So as long as you tell it you want to use a third-party app...
9:51
you can.
9:51
But I definitely need to push this to see how far it goes.
9:53
Like is it going to be able to... do geo-fenced recurring tasks in TickTick,
9:58
my app of choice instead of Apple Reminders?
10:01
Maybe.
10:01
I don't know.
10:02
Is it gonna be able to pull from WhatsApp group chats
10:04
if it has like the same set of contacts
10:06
as iMessage...
10:07
TBD, we'll see.
10:09
But here it is.
10:09
Here's the most disappointing slide from the whole keynote.
10:12
This is the list of every device that supports the newest,
10:14
most powerful Siri on-device models.
10:16
So yeah, the only iPhones
10:17
that will run it are the iPhone Air
10:19
and 17 Pro.
10:20
It's because those are the ones with 12 gigs of RAM.
10:22
Kind of hilarious considering the iPhone 16 was built from the ground up for
10:27
Apple Intelligence and,
10:28
and is already outdated before that stuff is even coming out.
10:31
But I'm told that the only difference between the most advanced on-device models
10:36
and the ones that all the other iPhones will be getting,
10:38
like the 16, is the new Siri voice... and the updated dictation features.
10:44
Also, fun fact, in Vision Pro,
10:46
Siri is just this little floating orb in your space
10:49
and when you want to activate it,
10:50
you literally just look at the orb and start talking.
10:53
And since there's eye tracking, it knows that and responds.
10:56
Clever.
10:57
So you can ask it about, you know,
10:58
the windows you have open
10:59
or even any of the objects around you in your real space...
11:03
Reminds me a lot of Circle to Search on the Galaxy XR headset.
11:06
Remember that demo?
11:07
You could just sort of point at something and Google it in real life.
11:09
Very useful.
11:11
But then there's also some new Apple Intelligence things
11:14
that they talked about
11:14
that aren't part of the new Siri.
11:16
Like if you have a ton of Safari tabs open,
11:18
it can automatically arrange them into groups for you based on topics
11:21
and then automatically keep them sorted.
11:23
And then you can also describe a Safari extension with natural language
11:28
and it'll just build it,
11:30
which is really cool for especially things like the most ultra-niche thing
11:34
that you want your web browser to do.
11:35
Or even better, you can describe a Siri shortcut with natural language
11:39
and it will build
11:39
that Siri shortcut for you
11:41
and let you edit it after the fact with the full-on editor.
11:44
So this is a great way to make
11:46
that sort of stuff much more accessible.
11:47
Exact same thing Google just did with their Home automations.
11:50
Just describe the automation, it'll build it, then you can edit it later.
11:54
Speaking of Home, the update where those like 15 notifications you might get in
11:58
a row all get summarized
12:00
and consolidated into one updating notification from Apple Home finally...
12:05
that is long overdue
12:06
and much welcome...
12:08
Plus you can search through your footage to find clips of anything like a
12:11
package delivery...
12:13
There's also the new photo editing tools which will now not just do cleanups,
12:17
but it will also... now offer to extend the outer edges of your image
12:22
by up to 25%.
12:24
And the demos I've seen seem to work really well extending in all directions.
12:28
And it immediately makes me wonder
12:29
if I can just take
12:30
that finished image and
12:32
then extend it again
12:34
and again and again.
12:35
I don't know, how far can it go?
12:37
And then there's also spatial reframing,
12:39
which is quite literally... turning the image... using what it can figure out with
12:45
AI about depth... to work out what should be in the new background with
12:49
new perspective...
12:50
This is really the closest they've ever gotten to bending the definition of what
12:55
is a photo.
12:56
Very technically impressive party trick, but...
12:59
I think maybe still a party trick.
13:02
It's weird, I don't see people doing this a lot,
13:05
but it is crazy if it works.
13:07
This is also one of the things
13:08
that they had to mention will have limited daily use
13:11
if you want to update your total use
13:13
because this uses their more powerful cloud models.
13:15
If you want to... more usage,
13:17
then you have to update your iCloud subscription to get more.
13:19
Oh, and then maybe the most...
13:20
Apple thing ever is the new Passwords app will... be able to identify,
13:27
first of all, if you have a compromised password or a weak password,
13:30
and then the feature is it will be able to agentically go to
13:33
that website,
13:34
log in with your weak password,
13:37
go through the menus and change it to a more secure password for you,
13:41
and then save and remember that secure password.
13:44
Super, super clever...
13:46
Very convenient.
13:48
And that also basically means you're locking yourself a little bit more into
13:51
that Passwords app because that's now the one
13:53
that knows your new passwords.
13:54
In fact, that might have been the theme for this whole event.
13:56
The irony is not lost on me
13:59
that they named the newest version of macOS Golden Gate.
14:02
Because when the walls of that walled garden are golden gates, it's like,
14:08
maybe it's not so bad in there anyway, right?
14:10
Maybe it's... if you use iMessage
14:12
and Apple Calendar and Safari...
14:15
and all of their services... it's kind of nice!
14:18
Unless you're a HomePod user.
14:21
There was no mention of the HomePod for the entire keynote.
14:25
The entire event.
14:26
You remember the HomePod, that little Siri box with nice speakers in it?
14:30
Yeah, I don't know what's going on with that one Oh,
14:31
and then one more sneaky reference at the end.
14:33
So if you were still paying attention an hour in,
14:35
with like 10 minutes left in the keynote, there was a slide.
14:38
They showed some new developer tools
14:39
that would help you build your app to resize dynamically to different aspect ratios,
14:44
which is...
14:45
That's interesting.
14:45
What kind of device would have multiple aspect ratios
14:48
that you need your... your app to...
14:53
Oh...
14:53
Right...
14:54
Tell me you have a foldable coming without telling me you have a foldable
14:56
coming.
14:56
Anyway, get subscribed for those full reviews
14:59
and make sure to leave a comment below
15:00
if there's something specific
15:01
that you want to see tested...
15:03
when I get my hands on all
15:04
that beta software.
15:05
And also make sure to get shopping for Father's Day with the sponsor of
15:08
this video,
15:09
Ridge.
15:09
So reminder, Father's Day is coming up.
15:12
It's June 21st, and
15:14
so Ridge is offering up to 40% off a whole bunch of this stuff
15:17
on their site,
15:17
which makes really great gifts.
15:18
So since there's so many good things,
15:19
I'm just gonna speedrun some of the very best ones.
15:20
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15:20
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And it's the one charger that actually does it all.
15:20
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which works with Apple's Find My network.
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It's IP67 rated and it has a battery
15:21
that lasts up to five months
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and can be wirelessly charged.
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Also, it's plenty loud when you need to find it...
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15:23
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So that's been it.
15:24
Thank you for watching.
15:24
I'll look forward to your comments.
15:24
Catch you guys in the next one.
15:24
Peace.
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