How Oil Propaganda Sneaks Into TV Shows | Climate Town

My favorite part of any TV show

or movie is when our guy just destroys some with the verbal ass whooping

of a lifetime.

You dropped 150 grand on a education you could have got for a $150

in lay charges at the public library.

Interested in selling my youngest daughter into slavery is sanctioned in Exodus 21:7.

In this building when the president stands, nobody sits.

Devastating.

And sometimes the damage extends beyond the screen.

Paul Giamotti talked about Merllo in the 2004 wine thriller Sideways.

And if they want to drink Merllo, we're drinking Merllo.

No, if anybody orders Merllo, I'm leaving.

I am not DRINKING ANY MERLLO.

AND IT SEEMS to have contributed to an actual decline in Merllo sales.

So when I saw a viral Tik Tok clip from the new show Land

Man featuring a crotchety Billy Bob Thornton spewing a bunch of weird lies about

wind turbines,

you know, it really bummed me out.

You want to guess how much oil it takes to lubricate thating thing

and it's 20-year lifespan.

It won't offset the carbon footprint of making it.

And don't get me started on solar panels

and the lithium in your Tesla battery.

And I'm not saying that TV needs to fact police their characters,

but I am worried

that the millions of people who saw the out of context clip might assume

that the incorrect statements of a fictional television character are actually very smart

and need to be spread far

and wide.

And luckily, spending a month of my life getting to the bottom of this

is fun and interesting to me for some reason.

Hi, I'm Raleigh Williams,

a guy with a climate science

and policy degree and exactly zero memorized Bible verses.

And this is an episode about how disinformation gets around the internet.

Welcome to Climate Town.

The show Land Man was co-created by Taylor Sheridan,

aka the guy who made Yellowstone and its various prequels and spin-offs.

If you don't know about those, ask your parents.

They've seen every episode.

That land isn't mine.

You see that fence?

That's mine.

That fence mine.

This field's mine.

That fence down there, that's mine, too.

Spinning some But we're not here to talk stone.

Landman stars Billy Bob

as an oil company guy who makes sure

that they have land to drill on

and that no one messes with their In a scene

that has since gone multi-platinum viral online,

Billy Bob dunks on a city slicking lady lawyer who's been bamboozled by big

green tech into believing

that renewable energy is somehow good.

They use clean energy to power the oil wells.

They use alternative energy.

There's nothing clean about this.

Please, Mr.

Oilman, tell me how the wind is bad for the environment.

Do you have any idea how much diesel they have to burn to mix

that much concrete or make

that steel and haul this out here

and put it together with a 450 ft crane?

And it's 20-year lifespan.

It won't offset the carbon footprint of making it.

And watching that back, you may have caught yourself thinking,

"Oh I actually don't know how much diesel they had to burn to mix

that much concrete.

I must be a idiot.

But here's the thing,

you don't have to know

because a bunch of very smart people have already figured it out

and it's called a life cycle assessment.

And the whole point is to account for the actual emissions over the lifetime

of a wind turbine

or solar panel when you factor in all the installation

and maintenance and they look like this.

And if we look real close at this one,

not only does a wind turbine offset the carbon footprint of making

and installing and eventually disposing of it,

but it will offset that carbon footprint in an average of 5.3 months.

And study after study comes to a similar conclusion.

It takes a few months to a couple of years to offset the lifetime

carbon footprint depending on a lot of factors,

including the ones that he's so concerned about in the land man speech.

Wind turbines spend the vast majority of their lives producing fully carbon-f free energy.

So that 20 years thing seems kind of super wrong.

But don't worry, there's more.

We have a 120year petroleum based infrastructure.

Our whole lives depend on it.

And hell, it's in everything.

That road we came in on, the wheels on every car ever made,

including yours.

It's in tennis rackets and lipstick and refrigerators and antihistamines. pretty much anything plastic.

Your cell phone case, artificial heart valves, soap, hand lotion, garbage bags, fishing boats,

you name it.

Every thing.

Now, a lot of that is just true.

Oil and gas are in every thing.

We started out lighting it on fire for energy, but over the past century,

we figured out how to weave it into every part of our lives,

and especially anything involving plastic, which is almost entirely made from oil and gas.

And this is a really common argument for why you should shut up

and let oil companies do whatever they want.

I mean, your socks are made of plastic

and we do use a ton of oil

and we are running out of it.

But let's just think about that argument for one extra second.

If oil and gas are such incredible tools for manufacturing

and it'll be really hard to find their replacement,

then shouldn't we conserve those things?

Shouldn't we stop trying to cram oil

and gas into socks

and water bottles and build millions of solar panels

and wind turbines so we can stretch our finite

and dwindling fossil fuel resources

as far as they can go?

But instead of doing that,

America is now extracting more oil

and gas than any other country on Earth ever.

Forget Saudi Arabia, forget Russia.

America is right now the first team allconerence number one Friday night lights touchdown

full eyes clear heart can't lose of oil

and gas boys.

My heart is full.

My heart's full.

And not to get too into the weeds here,

but oil in the US

and specifically Texas is getting harder to extract every year.

Land man is set in what's known as the Perian Basin.

We've been drilling for oil there for a hundred years.

And for the first 80 years,

it was just sitting in big accessible pools right below the surface,

waiting to blast out the moment a Beverly Hillbilly tripped over it.

But that stuff is basically all gone.

And for the past couple of decades,

the main way to get that good old French Kevin is by fracking,

aka blasting the out of the shale rock, pumping it full of sludge,

and sucking up tiny droplets of trapped oil and gas.

Not only is fracking more labor intensive and costly,

but it also requires exponentially more drilling

and infrastructure since fracking wells deplete much faster.

And on top of that, we've already fracked the juiciest,

oiliest parts of the perian,

so we're getting less bang for our buck as the years go on.

But instead of conserving our fossil fuels or god forbid regulating them,

we are sucking them out of the ground

and putting them into every thing we can think of

because the free market is always right.

Technically, in this case, the free market was subsidized by the federal government,

which essentially meant they gave taxpayer money to private companies to develop fracking technology.

But who's counting?

Suddenly, America's like the biggest oil producer

and the biggest g

that was me people.

Oh, I just want you to So, and what the hell?

We're already here.

Let's do one more.

If the whole world decided to go electric tomorrow,

we don't have the transmission lines to get the electricity to the cities.

It would take 30 years if we started tomorrow.

We definitely do need major electric grid updates in the US and the world.

In the US in particular,

we have an insanely peacemeal patchwork of transmission lines built by thousands of independent

utilities who are mostly focused on local service without really thinking about how the

whole country fits together.

But if Billy Bob is worried about new construction,

he is in the wrong business

because oil and gas requires an incredible amount of infrastructure.

I guess Billy Bob's character just draws the line at infrastructure

that doesn't involve oil

and gas.

Whatever the case, it's inconsistent.

And also, we don't need to start working on this tomorrow.

We're already working on it.

The world already spends around half a trillion dollars per year on electric grid

and storage.

And there are lots of viable options for upgrading the grid

and transitioning to clean energy in the next 10 to 15 years.

A task, I will add,

that would be much easier

if fossil fuel companies would stop actively blocking progress on renewable energy

and grid updates.

But you don't have to take my word for it.

Take it away, hidden camera footage of Exxon Mobile lobbyist Keith McCoy.

Did we aggressively fight against some of the science?

Uh, yes.

Did we join some of these shadow groups uh to work against some of

the early efforts?

Yes, that's true.

But there's nothing there's nothing illegal about that.

You know, we were looking out for our investments.

We were looking out for our shareholders.

Huh.

And speaking of Exxon,

there was one last little throwaway line that we should take a look at.

Who owns them?

Oil companies.

We use them to power the wells.

And believe me, if Exxon thought theming things right there were the future,

they'd be putting them all over the goddamn place.

Okay.

What the is this argument?

If wind turbines worked, where are all the wind turbines?

YOU'RE SURROUNDED BY WIND TURBINES.

THAT'S WHY YOU'RE TALKING ABOUT THEM.

THERE'S 15,000 wind turbines in Texas.

LAWYER LADY SAW A BUNCH OF wind turbines

and asked you about them

AND YOU SAID,

"OH YEAH, THE OIL COMPANIES own them.

WHAT ARE YOU talking about?"

Okay, number one, a ton of oil companies are putting them up all over

the goddamn place,

like BP and Shell and Total.

To I think they only name checked Exxon cuz they're the most recognizable oil

company that isn't diving in on renewables.

And number two, Exxon's an oil company.

That's what they're good at.

I mean, they've tried other stuff to see if they can expand their horizons,

profits.

But their bread and butter is oil, and now I'm hungry. it.

Think about it this way.

Spaghetti is a fantastic food item,

but no matter how many times I try to order it from McDonald's,

they refuse to serve it to me.

They make burgers and fries.

They'll try a salad, and for about a month in 2023,

they murdered about 30% of Gen Z with Grimace' Purple Poison.

But the absence of a mixed spaghetti on their menu does not mean spaghetti

isn't a viable food.

They just love burgers.

Like Exxon loves oil.

I love gold.

OKAY, but that clip would be perfect if he said oil.

I love oil.

Perfect.

Whatever.

The part of this

that really gets my apples is

that none of these arguments are new.

The whole monologue reads like a Now that's what I call climate denial's greatest

hits album.

These exact anti-renewable pro- oil talking points have been tested

and repeated for years,

and the ones that performed the best with the general public got repeated again.

This whole you owe modern society to oil

and gas argument pops up in advertisements,

nature documentaries, the Epcot Center, Facebook memes, even children's books.

I literally have a children's book written by an oil

and gas lobby group

and distributed to public schools

that uses the same oil

and gas are in everything angle.

And it's not a secret who's been pushing this narrative.

For decades, fossil fuel companies and their many,

many industry lobby groups have spent millions upon millions of dollars on disinformation campaigns

and PR stunts and advertisements,

even influencer marketing campaigns.

There's a gaggle of articles you can read about this, but in my opinion,

you should start with the drilled podcast from Amy Westervelt.

There's a link in the bio,

but here's a little taste to wet your whistle.

Exxon as a company was putting ads in the newspaper

that were contrary to the research

that they were paying us to be doing.

So, this is an experiment in shifting public opinion away from urgency.

The TLDDR is that oil

and gas companies decided

that the best defense is a good offense.

And they've spent years chumming the waters with disinformation to convince the public of

everything from natural gas is clean to wind turbines are a bunch of dirty

gasg guzzling bird assassins.

They're noisy.

They kill the birds.

You want to see a bird graveyard?

You just go take a look.

A bird graveyard, go under a windmill someday.

You'll see more birds than you've ever seen ever in your life.

And it's finally time to get to the bottom of how this clip got

into an episode of Land Man

that otherwise had nothing to do with wind turbines.

Because folks, I think I figured it out

and I will tell you

because I like you

and I want you to have a satisfying ending to this video.

First things first, it wasn't an oil industry executive who secretly

and carefully wrote this out

and then slipped it into a script

so that Billy Bob would pop off about renewable energy.

So maybe it was Billy Bob himself.

I mean, after all, his performance was a little too perfect.

And he is from Hot Springs, Arkansas,

a mere 2-hour drive from the location of Arkansas's first major oil discovery,

a little town called Stevens, Arkansas, population 770.

So maybe Billy Bob just had an axe to grind for years,

and he wrote that monologue himself to settle a score.

I mean, after all, he did write, direct,

and star in an inexplicably fantastic movie, Slingblade,

where he played an intellectually challenged man,

and somehow it still holds up 30 years later.

So, we decided to watch some press interviews of Billy Bob for the show

Land Man to see what there was to see.

And by the way, this, as you can see,

this is not like a preaching thing about oil is awesome.

It's the ins and outs, ups and downs, the good, the bad,

and the ugly of the oil business.

It's not politicized or anything like that.

And that's basically how every interview went.

He's not trying to forward a personal agenda other than trying to pull off

wool hat under fedora

but make it pirate.

And if that's his personal agenda, sign me up.

No, obviously I'm just kidding.

He looks insane.

But then we found out

that Landman was actually based on a podcast called Boomtown.

And Christian Wallace, the creator and host,

was not only on set for a lot of the Land Man filming,

he's an executive producer and co-creator on the show.

Aha, we found the source.

But then we listened to all 11 episodes of Boomtown,

and it was really good.

Christian worked in the Perian as an oil rough neck himself,

and he'd been a writer for Texas Monthly for a few years before launching

the podcast.

And like a lot of his previous work,

Boomtown focuses on the less well-covered human stories. woven into the oil industry.

The often brutal reality of an industry

that might pay well

when times are good

and then disappear completely

when the price of a barrel of oil drops below the desired profit margin.

And a lot of

that oil and gas work comes with a ridiculously high degree of danger.

And some of these stories make it right into Landman.

This is a spoiler, so I guess watch out.

But at the end of the first episode,

three members of the same family die in a single oil field accident,

just like in the fourth episode of Boomtown.

But when it comes to climate change or oil's place in the world,

Christian's work on Boomtown sounds nothing like the Billy Bob speech.

There is, of course, increasing pressure to move away from fossil fuels.

Renewable energy is increasingly competitive.

It's possible that the world will turn its back on oil long before the

last drop is sucked from the perian.

One truth that's held steady for nearly a hundred years is this.

In the Perian, the next bust is always around the corner.

Really of the entire monologue,

there's only one line that actually sounds like it came from boom town,

which again is a podcast mostly about the horrible choices

and dangers of working anywhere near an oil field in West Texas.

Getting oil out of the ground is the most dangerous job in the world.

We don't do it cuz we like it.

We do it because we run out of options.

So, if those classic corporate oil industry PR talking points didn't come from the

guy who's the Perian Basin oil expert

and co-creator of the show,

where did they come from?

To answer that, we'd have to go all the way down to the bottom.

But first, a ad.

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And now back to Climate Town

and the answer to how the oil propaganda got into the television show.

And we're back.

Next stop, the very bottom.

How strange is it

that we put like an a monetary value on actual life itself.

Wow.

It's a just such a strange strange concept.

Yeah.

Did you see that guy accidentally hit that moose with his car?

No.

Holy Jamie.

Pull that video up.

That's right.

I listened to an episode of the Joe Rogan Experience.

Specifically, episode 283, a full 3

and a half hourong interview with Land Man's other co-creator

and only credited writer,

Taylor Sheridan.

And guess what I heard?

That would make sense to me why the government would keep

that information from people.

Because if we found out

that people were essentially just a vessel of souls

and that we are essentially designed to give birth to artificial intelligence.

Yeah, it was a lot of that.

Like a lot a lot.

At one point, Joe Rogan is pretty sure

that Tucker Carlson has evidence for the existence of aliens.

Except they're not aliens.

They're angels and demons who are farming human souls

because these angel aliens eat AI.

And I'm not joking.

That's really what's in THIS EPISODE.

MY GOD, HOW IS THIS ONE OF AMERICA'S MOST POPULAR PODCASTS,

but about 49 minutes into this episode,

we gain some really interesting insight into the land man script.

Nothing makes me crack up more than the stop oil people

when they're blocking the highway with clothes made with oil.

Like they have This is This is This is one of my like drive

me.

It's insane.

I'm making I'm making a TV show about this right now.

Yeah.

Called Land Man with Billy Bob Thornton.

Oh, wow.

About the oil industry and about energy.

Interesting.

Well, let's not jump to any conclusions here.

I mean, he was nominated for an Oscar for writing Hell or High Water.

Maybe let's give, you know, there's this debate about climate change,

which by the way, climate's always changing.

It was changing before we showed up.

We're more likely to to run out of oil before we find its pure

replacement.

I mean, look, let's look at all the on your table made out of

oil.

The headphones, the soles of my shoes.

Yeah, everything.

Yeah, the socks I'm wearing, everything.

And there it is right there.

It's the Billy Bob monologue, but worse.

It seems like Taylor Sheridan has heard oil lobby talking points, remembered them,

and then wrote his own version for Land Man.

But as we listen to these guys talk for another 2 hours,

we get to something even more telling.

But people don't understand, you know, they're mandating all these electric vehicles in California.

Mhm. 75% of California's uh electricity comes from fossil fuels.

Um about 15% comes from wind

and alternative energy and

then they still get a little from nuclear.

This one is wild to me.

He's not even close on those numbers.

He's doing a Goodwill Hunting style monologue,

but he doesn't know any of the actual stats.

I mean, he's a good writer

and his instincts tell him he needs to say some numbers there,

so he just kind of makes some up and he's way off.

According to the actual numbers from the California Energy Commission,

renewable and no carbon energy in 2023 clocked in at 58% with fossil fuels

coming in at 42%.

Which is right around half of what Taylor Sheridan said.

Weirdly, he gave wind power too much credit in California

and then forgot about solar generation.

And I mean, if I had to speculate,

I might guess that because Taylor lives in Texas,

where they do get a big chunk of their electricity from wind,

he assumed maybe it'd be similar in California,

so we rifted some numbers that would support the thing he wanted to say,

which again was wrong, but it sounded pretty good.

I actually have a podcast called The Climate Deniers Playbook where I look at

old climate denial talking points with my co-host Nicole Conlin

and Joe Rogan and Taylor Sheridan hit like 75% of the talking points.

Every one of their predictions has always been wrong.

I mean, if you go back to Al Gore's a kill supposed opposed to

no snow by 2006

or something,

all All wrong.

Let's just say we took a corner of Utah

and we just solar panled

that.

Guess what?

We can't do get it anywhere.

We talk about things that warm the planet.

Yeah, that did a lot of warming for sure.

I've never heard no one's mentioned the half a thousand nuclear bombs we set

off.

And for the record,

I don't think these two dudes are taking bribes from the oil industry.

I just think that they are repeating stuff

that they've heard without actually checking to see

if it's true.

They're basically sharing a Facebook meme except they have massive audiences,

a dozen television shows, and access to Billy Bob Thornton,

and they're doing it in a deeply unself-aware way.

Cuz I can't stand to pay money

and have somebody preach to me their ideas.

We're in a weird time where everybody has a say,

and I don't think everybody should be able to talk.

It's like I mean everybody should be able to talk

but through social media

that gets just broadcast in mass to the world

and you get these groups of people

that they huddle up in these echo chambers

and they duke it out.

I just read something in the last day

or two that and I'm going to get it wrong

but 1937 is closer to 1984 than 2023 is 84.

He did get it wrong,

but not because he's being paid off by big number.

Because it's a thing he heard one time and it sounded right to him,

so he repeated it.

And I get it.

We all want to be Goodwill hunting.

But if you're trying

so hard to own the libs

that you're making up to reinforce some propaganda you heard,

you're not Goodwill hunting.

You're the ponytail guy.

And while I can't say for sure where Sheridan heard all this stuff the

first time,

it seems exceedingly likely

that we can eventually trace it all back to the fossil fuel companies who

have been spending millions of dollars to spread these messages

as far and wide

as they could.

And frankly, it was a great plan.

Oil executives in the 80s didn't have to kidnap a young Taylor Sheridan

and force feed him lies about wind turbines

so he would grow up to write a snappy monologue to poison the well

against renewable energy.

They just made a big big vision board

so they could capture

as many mines as they possibly could.

And one of the mines happened to be this guy spinning some

So what are we going to do about it?

Well, the first step is to get more informed about climate disinformation.

Incredible journalists have built careers investigating and breaking stories and writing about disinformation,

and you should read their work

and follow them on social media

and support them whenever possible.

We put a list of some of our favorites in the description.

Seriously, check them out.

The sad fact is that there's a lot of out there,

and it's not obvious

that whatever you're reading

or listening to or watching is accurate.

It isn't obvious how long a wind turbine takes to work off its carbon

debt or what California's electrical grid mix is.

If I hadn't just done a video about natural gas,

I might never have realized

that Sheridan's very confident rant was actually a sort of fossil fuel fanfiction.

I mean, look at this chart.

Looks legit.

It's all I just made up a bunch of numbers.

It's that easy.

And judging by recent events, the level of is going to increase.

In the proud tradition of a billionaire with a social media network,

Mark Zuckerberg released a video about how Facebook will be rolling back factchecking.

So, arming yourself with a better understanding of how to spot propaganda is a

really good idea.

Uh-oh.

Did I just spend a bunch of time pushing a narrative

that learning about climate disinformation was good

and then come to a self-serving conclusion?

You bet your apples I did.

I learned it from the best.

Whoa, location change.

That's right.

I'm in sunny San Francisco for something completely unrelated to this episode,

but I figured this would be a good place to tell you about Climate

Town hats.

But not just any old hats.

We're not going to get got by Billy Bob on this one.

These hats contain no plastic.

We've wanted to make hats for a while,

but it turns out

that basically any hat

that looks like this contains a ton of plastic.

Everying thing.

But then our partners over at Ethics Merch found a company called Rustec.

Ruststeck was started by two brothers, Clayton and Miles.

They have no regard for their own personal safety.

And like a lot of outdoorsy folks, they care about the planet,

specifically the snow parts.

But unfortunately, outdoor gear and apparel is basically all plastic, like this or this.

So they set out to make outdoor stuff from natural materials like wood

and cork and cotton

and hemp.

And that led them to make this hat.

But then they realized

that even though they'd worked

so hard to promote natural materials,

the hat was still mostly plastic.

So they went back to the drawing board

and they created a design

that is 100% natural materials.

And here it is.

They replaced the normally plastic brim with a thin layer of bamboo covered in

cork.

And they worked with a factory in Canada to replace everything plastic

and crank out hats.

Now, at this point, you might be wondering, are the hats actually any good,

though?

Yes.

Yes, they are.

Now, honestly, we were a little nervous

that it would feel too different from a normal plastic hat,

but then we spent the past four months wearing the out of them,

sweating into them, washing them, waving them around, and throwing them on the ground,

and stomping on them like an angry little league baseball coach.

And we can confidently say we like these hats so much,

we decided to make our own.

So, here we are in this truly beautiful place introducing the first ever Climate

Town hat.

And they look like this.

Nice.

The art was actually really easy to make because we didn't do it.

We worked with this incredible artist named Jeff L Palato from Planet People Studio

who created this slick design

that combines the official Climate Town Eagle with hat.

Very nice and not at all plastic.

And I know almost every othering thing in the world still has plastic in

it.

We just wanted to look into some alternatives.

And one of those alternatives is brought to you by the good folks over

at Rustc.

God bless those outofcontrol allnatural lunatics.

So if that sounds like something

that you would like to put on your head

or the head of a loved one,

by all means get yourself an official Climate Town hat.

Link in the bio.

Pitch over.

And that's the end of the episode.

Thank you so much for watching.

As always, the best way to support us is through our Patreon page.

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We've also got a kick-ass newsletter written by Climate Town writer director Matt Nelson

and me.

And we've also also got a bitching podcast called The Climate Deniers Playbook,

co-hosted by my friend

and daily showriter Nicole Conland

and executive produced by Ben Bolt.

And if you're feeling like you want to check out Landman,

let me strongly recommend that you first listen to all of Boomtown instead.

And after you hear all 11 episodes,

if you still want to hear what Taylor Sheridan has to say about the

oil industry,

then I guess go right ahead.

All right, that's the end of the episode.

Remember, don't believe everything you see on a screen.

A lot of those guys are just reading off of qards.

Dramatic pause.

Okay.

Okay.

I have not tried marijuana.

Uh I have never used it at any time.

Did you hear that pop?

Goodbye.