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The Financial Diet
Does Being Fat Keep You Poor?
Does Being Fat Keep You Poor?
The Financial Diet
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16:21 · Apr 12, 2026
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There's
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There's a very famous phrase that goes,
0:01
"Beauty is in the eye of the beholder."
0:03
And to some extent, that is true.
0:05
Beauty is subjective depending on who you are, what culture you're living in,
0:08
and what time you're even living in.
0:10
But that phrase is also a little bit disingenuous
0:12
because we're also living within a beauty standard.
0:15
And if you fail to meet that, whether that be via your size,
0:18
your looks, even your fashion, you can be punished both socially and financially.
0:23
And it's that intersection that we're going to talk about today.
0:26
Hey all, I'm Kara Perez, founder of Kara Explores Money,
0:28
author of Money for Change.
0:30
I want to talk about what makes a person hot,
0:33
as well as how hotness impacts our money.
0:36
Now, just a little disclaimer at the top,
0:37
we are going to be talking about looks,
0:39
and specifically we're going to be talking about weight.
0:41
So, if that is an issue for you,
0:43
please feel free to skip this video.
0:45
I'm also going to be using the term BMI in this video,
0:47
which I know some people consider to be an out-of-date term.
0:50
I'm mostly using it
0:51
as a catch-all phrase that's just going to make this video flow a lot
0:55
easier and make it easier to understand the broader topics we're talking about.
0:58
Nearly 42% of American adults are considered obese,
1:02
which is up from 30% in the year 2000.
1:04
And while talking about weight in the United States is often discussed through a
1:07
lens of health,
1:08
today we're going to talk about it through the lens of money.
1:10
First, let's start with a little lingo.
1:12
What is BMI?
1:13
It stands for body mass index,
1:15
and it's one way of determining how much body fat an individual has.
1:18
BMI is just one way of determining this,
1:20
and there is some debate in the medical community around
1:22
if it's the best tool to do
1:24
so.
1:25
Because the economic data tells us that obese people, and particularly obese women,
1:29
are less likely to be employed overall,
1:31
and those who are employed are less likely to be higher-paid positions.
1:36
And in fact, the wage penalty
1:37
that you experience for being obese in the United States varies by race.
1:41
Obese white women, for example, earn 4.5% and 11.9% less, respectively,
1:46
than normal-weight white women.
1:48
Compare that to obese African-American women and Hispanic women,
1:51
who earn between 6
1:52
and 8% less than women with a a of 25
1:56
or lower.
1:57
A similar study by economists Christian Gregory
1:59
and Christopher Rumm found
2:00
that the wages of white women peak at a BMI of 22.5,
2:04
which is well within the normal range,
2:06
while wages for black women peak at a BMI of 26.1,
2:10
just above the normal range.
2:12
But this does not really apply in the same way to men.
2:14
Some studies have found
2:16
that obese white men earn less than normal weight white men,
2:19
but other studies have found
2:21
that the size of a white man doesn't really impact his earnings.
2:24
A 2004 study found
2:26
that while some overweight Hispanic males earn less than normal weight Hispanic males,
2:30
that did not hold true in the African-American male community where it was actually
2:34
found that heavier African-American males earned more than normal weight African-American males.
2:40
That tells us something that every single woman watching this video already knows.
2:44
Women are held to a stricter beauty standard than men are,
2:47
and that costs us money both on the spending side of things,
2:51
but also on our earning potential side of things.
2:53
Let's zoom out for a second here
2:54
because when it comes to talking about weight,
2:57
beauty, and money in the United States,
2:58
we have to understand
2:59
that we have to look at this through several different lenses.
3:02
We have to look at this through the lens of gender and weight,
3:04
but we also have to look at this through the lens of class.
3:07
Because obesity in the United States is heavily stratified by class.
3:11
The 2001 to 2007 California Health Interview Survey found
3:15
that obesity increased among lower-income households,
3:18
but it did not increase among higher-income households.
3:22
Another study that spanned 2005 to 2008 found
3:25
that there was no significant trend between income
3:28
and education for men,
3:29
but there was one for women.
3:30
Women with college degrees are far less likely to be obese than women without
3:34
college degrees.
3:36
And when you consider that since 2000, who is enrolling in college,
3:39
like the demographics of people enrolling in college,
3:41
have changed very significantly from the previous, let's say, 50 years,
3:46
this is something worth noting.
3:47
College enrollment rate in 2022 was higher for 18- to 24-year-olds who were Asian
3:52
at 61% than those who were white at 41% two
3:56
or more races 36% black 36% Hispanic 33% Pacific Islander 27%
4:04
and American Indian/Alaska Native at 26%.
4:07
Now let's take a look at the household wealth of these same groups.
4:10
In 2021 Asian households had a median net worth of $320,900 compared with $250,400
4:17
for white households.
4:18
The median net worth of Hispanic households was $48,700
4:23
and black households to see how things like class
4:25
and education play into the shape
4:29
that our literal bodies take
4:31
and the shape that your body takes
4:33
then plays into how much money you're likely to earn in the workplace.
4:36
Now the United States is a country with what seems like ever-increasing wealth disparity,
4:40
but we are also a country
4:41
that especially in the last 6-7 years has experienced extreme rises in our cost
4:46
of living.
4:47
And that means that the average American's dollar has to go a lot further,
4:50
which means a lot of things
4:51
that were once considered kind of normal staples of life have become luxury goods.
4:56
And health and fitness and beauty fall squarely into that.
5:00
Let's take for example the Pilates princess.
5:02
Now this is a term you may have heard,
5:04
especially if you're someone who is chronically online like me.
5:06
Pilates is widely considered to be an expensive way of working out
5:10
and it is most closely associated with thin white women of means.
5:13
It's one of the most popular styles of workouts among the influencer class
5:17
as well and we know
5:18
that the algorithms favor thin white women.
5:21
I think Pilates is an excellent example of how working out itself has become
5:25
a signifier of class
5:27
and also to an extent a luxury good on its own.
5:29
You can't afford to take a $45 Pilates class at 10:00 a.m. in the
5:33
morning if you work a 9-5,
5:35
let alone if you're someone who works multiple jobs.
5:37
In fact, any type of workout is increasingly becoming a luxury good in our
5:41
current K-shaped economy.
5:42
Take for example the recent loss of the ACA subsidies.
5:45
Those subsidies lapsing means that everyone's health insurance just got a lot more expensive.
5:50
My own health insurance went up by $200 a month.
5:53
That is now $200 a month
5:55
that I can't put towards anything else like a gym membership
5:58
or a Pilates class.
5:59
And it's interesting when you think about the fact
6:01
that Americans are also already spending a ton of money to look good in
6:05
the categories of things like clothing
6:06
and makeup and beauty treatments.
6:08
According to a study from Groupon,
6:09
American women spend an average of $3,756 a year on beauty treatments.
6:15
Haircuts, makeup, and skin care are the top three spending categories.
6:18
Now, that's the average American woman, so that's spanning across races and ages.
6:22
LendingTree actually did an interesting report that broke that down by age.
6:26
Spending rises with younger generations to an average of $2,670 a year among millennials
6:32
and $2,048 among Gen Z's.
6:35
Among generations, this spending is on skin, 30%, and hair care, 30%.
6:40
And according to a study from Advanced Dermatology,
6:42
one in six Americans admit to spending more on beauty
6:45
and wellness than they can actually afford,
6:47
which means people are actually going into debt to look good.
6:50
And according to 2023 data from the BLS,
6:53
households average an annual spend of $655 on women's apparel,
6:58
while they only spend $406 on men's apparel.
7:01
Now, all of this is actual hard dollars leaving your bank account just
7:05
so that you can meet society's beauty standard,
7:07
but I would also argue
7:08
that the bigger cost
7:10
that we all pay is the near constant insecurity.
7:13
There is pressure to always look pulled together.
7:16
There is pressure to be getting the latest beauty treatments
7:19
and keeping up with changing beauty standards.
7:22
The idea that feeling insecure about your looks is just a permanent state of
7:26
being for anyone,
7:27
but particularly women in the US, is a culturally accepted idea.
7:31
And in my opinion, that is the burden that is the heaviest to bear.
7:35
And I think it's a burden
7:35
that many people are feeling right now
7:37
because our current job market is
7:39
so garbage.
7:40
People feel intense pressure to look their best
7:43
as they're interviewing for jobs
7:45
because jobs are harder
7:46
and harder to come by.
7:47
In fact, the US only added 181,000 jobs in 2025.
7:51
For the entire year, the US, the world's biggest economy,
7:56
only created 181,000 new jobs.
8:00
That makes 2025 the weakest year of job growth since 2020
8:04
and the weakest non-recessionary job market since 2003.
8:08
Unemployment was 4.3% in January 2026,
8:11
which is slightly down from the 4.4% it was at in December 2025,
8:17
but anyone who is applying for a job knows
8:19
that those numbers don't reflect the actual physical pain many job searchers are seeking
8:24
right now.
8:25
Because so many jobs out there are either outright scams
8:28
or are part-time work,
8:30
or maybe full-time but don't come with benefits.
8:33
All of that creates further stress on your household income.
8:36
So, if jobs are scarce
8:38
and we know that looking better is more likely to not only land you
8:41
a job,
8:41
but land you a better paying job,
8:43
that is very intense social pressure and economic pressure to invest in your looks.
8:48
And pretty privilege is a very real thing.
8:50
Here in the United States, we operate under a Eurocentric beauty standard.
8:54
That means that we, generally speaking, consider people who are whiter, thinner,
8:58
and have smaller noses, smaller lips,
9:00
and smaller bodies to be more attractive than those who do not fall into
9:03
those categories.
9:04
And you see that reflected all the time.
9:07
And you can see
9:08
that people are doing all sorts of things to their bodies to fall into
9:11
those categories.
9:12
Nose jobs and boob jobs are very common plastic surgeries
9:15
that women undergo to change their appearance.
9:18
And with the rise of GLP-1s,
9:19
we are seeing more
9:20
and more people get on them in order to become physically smaller.
9:24
Now, I want to stop here for just a quick second and say,
9:26
if you're someone who's gotten a nose job,
9:27
or you're someone who's on a GLP-1,
9:29
I'm not saying this from a place of judgment
9:31
and I'm not saying you should stop doing those things.
9:33
Because the numbers tell us that by doing those things,
9:36
regardless of what your personal health needs may be,
9:39
those things are going to likely net you more money at work.
9:43
So, purely from an economic standpoint, I'm like, that makes a lot of sense.
9:47
I get it.
9:47
Because there are multiple studies
9:49
that show us that physically attractive people earn more money.
9:52
One study shows that physically attractive people earn 10 to 15% more than their
9:56
plainer colleagues.
9:58
And that the beauty gap actually starts in childhood with beautiful children attracting more
10:02
attention and developing more confidence than their quote plainer peers.
10:05
Quick side note here,
10:06
I am rewatching Mad Men
10:08
and an ongoing theme throughout the entire seven seasons is
10:12
that Don gets stuff simply
10:14
because he's good looking.
10:15
Don outright lies to people.
10:17
He drinks too much which results in poor workplace decisions.
10:20
And he is endlessly forgiven explicitly because of how attractive people find him.
10:25
The show on numerous occasions goes out of its way to show how Don's
10:30
life is improved or how he escapes consequences
10:33
because of how good looking he is.
10:35
And Don himself is actually frequently surprised at how he continuously fails upwards.
10:40
Like there are numerous close-ups of Don being like, "Wow,
10:43
I didn't expect that to go my way."
10:45
But it does because he's a cutie patootie.
10:47
I know it's a fictional show,
10:48
but it does demonstrate pretty privilege in real time.
10:51
Now, as I mentioned earlier,
10:53
pretty privilege is not just about how you physically look,
10:56
but it's also about your class.
10:58
Because if you can signal that you have money,
11:00
people are more likely to treat you better.
11:03
And people with disposable income are also more likely to be considered conventionally attractive
11:08
because people with disposable income can do things like pay for a gym membership
11:12
or pay for Botox
11:13
or have access to fresh healthy food
11:15
or the ability to exercise.
11:17
Similarly, if you can dress yourself in designer clothing
11:20
and then go shopping at the bougie grocery store,
11:22
simply being seen in these places in these clothes can win you favor with
11:28
people.
11:28
Even if your face or body doesn't necessarily meet their individual standard of hotness,
11:33
you are able to use money to buy things
11:35
that convey a level of success,
11:38
and that convey a level of confidence, and people respond to that.
11:42
A study out of the University of Sussex studied the human brain
11:45
and found that certain parts of our brains light up
11:48
when we are speaking to confident people.
11:50
And that brain activity programs us to value
11:53
and trust the opinions of people
11:55
that we deem as confident more than people we deem
11:58
as unconfident.
11:59
And that's not where the pretty privilege ends.
12:01
Literally, if you're hot,
12:02
you are less likely to be arrested
12:03
and less likely to be found guilty in a court of law.
12:06
Let us never forget the hot felon.
12:08
Now, since we know
12:09
that people deemed pretty
12:11
and deemed thin are more likely to be hired,
12:13
more likely to earn more money,
12:15
and more likely to be treated well by society,
12:17
you may turn around and say like, "Okay, well,
12:19
obviously there's not only the social pressure,
12:21
but the economic sense in investing in our looks."
12:25
But humans are complex beings,
12:27
and so we also unfortunately socially judge people who do make investments into their
12:32
beauty if we deem them to be either ill-done
12:35
or too much.
12:37
Stop me if you've ever heard this before.
12:39
Well, she's really high-maintenance.
12:40
That is a disparaging phrase
12:42
that people use very commonly to describe a woman who invests too much in
12:47
her own appearance.
12:48
Socially, we judge people
12:49
as vain or flighty
12:51
or stupid or too self-involved
12:54
if we think that they are spending too much time on their physical appearance.
12:58
But on the flip side,
12:59
think about how we talk about heavier people in pop culture.
13:02
The language that we use around heavier people in the United States is downright
13:05
mean,
13:05
often using words like lazy
13:07
or disgusting or they just don't seem to care about themselves.
13:09
And we also judge if you're trying to change a specific part of yourself.
13:13
I'm going to use Botox
13:14
as an example here
13:15
because the conversation around particularly women getting Botox is an incredibly nuanced topic,
13:20
but it's also one where people get really heated really quickly.
13:24
If you're someone who decides to get Botox,
13:26
you can be accused of being everything from anti-feminist to being shallow.
13:30
But, if you're someone who doesn't get Botox,
13:33
you can be accused of being ugly and not caring about your own appearance.
13:36
All of this makes the beauty standard truly impossible to meet.
13:40
We define beauty very narrowly, and if you're seen as trying too hard,
13:44
we judge you just
13:44
as harshly as if you're seen to be not trying hard enough.
13:47
I think a really good recent example of how we talk about women in
13:49
the public eye is Claire Danes.
13:51
Claire Danes has a very long and storied acting history.
13:54
She's probably best well known in recent years for her work on Homeland,
13:58
and more recently the show The Beast Within Me.
14:00
You do not have to go very far to find criticism of her look
14:04
on both of these shows.
14:05
It seems like Claire Danes has had minimal, if any, Botox work done,
14:09
which means that she still has quite a bit of movement in her face,
14:13
and people are mean about that.
14:15
And, I think a good example of this is the way
14:17
that people criticize both Nicole Kidman for getting way too much Botox
14:21
and having a frozen face,
14:23
and the way that people criticize Claire Danes for seemingly not getting Botox
14:27
and having too much of an expressive face.
14:30
It's like, what do you want from us?
14:32
What is the standard?
14:33
If Claire Danes is too expressive
14:34
and Nicole Kidman can't move her face at all,
14:36
like, how much Botox is the correct amount of Botox?
14:39
And, who gets to decide that?
14:40
All of this just goes to show
14:42
that the beauty mandate
14:43
that we have set for ourselves
14:44
and that we continually reinforce is truly impossible to meet.
14:48
And finally, I just want to give a shout-out to the disabled community
14:51
and the chronically ill community,
14:53
of which I'm a member.
14:54
I have Crohn's disease, and my body truly is garbage.
14:57
I was literally taken down for 3 days over the holiday break by a
15:01
glass of eggnog.
15:02
I took my dairy pill, I cut that eggnog with almond milk,
15:06
and I still felt like absolute garbage for 3 days.
15:10
And, that's just cuz my digestive system doesn't function as it's supposed to.
15:13
And, many people in the disabled community
15:15
or in the chronically ill community really cannot meet the beauty standard
15:19
because their body just isn't cooperating,
15:22
which brings me to the lesson
15:23
that I fear many of us did not learn from the late,
15:26
great Chadwick Boseman.
15:27
Chadwick was sick with cancer,
15:28
which he chose not to reveal to the public for a very long time
15:32
while he was undergoing treatment.
15:33
But, we were able to see his body transform pretty hugely in his final
15:36
years of life.
15:37
And his body was discussed ad nauseam,
15:40
with many people accusing him of being a drug addict.
15:43
And then when it came out
15:44
that in fact he had cancer
15:45
and was dying from it,
15:47
there was a huge backlash to how we discussed his body in the first
15:50
place.
15:51
The lesson here being,
15:52
maybe we shouldn't discuss people's bodies and speculate on their health.
15:56
But, I truly wonder in such a looks-obsessed culture
15:58
if we'll ever be able to do
16:00
that when we stick to these impossible beauty standards
16:03
and when we refuse to acknowledge how illness
16:05
and disability can impact a body.
16:07
And when we judge each other for both getting beauty treatments
16:11
and not getting beauty treatments,
16:13
we set up a whole mess of a system for ourselves.
16:15
And we end up having not only really harmful conversations,
16:18
but reinforcing these toxic social norms.
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