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Y Combinator
Zepto: How Two 17-Year-Olds Built India's Largest Seller Of Fruits and Vegetables
Zepto: How Two 17-Year-Olds Built India's Largest Seller Of Fruits and Vegetables
Y Combinator
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28:57 · May 19, 2026
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0:00
If you remove all constraints, and you just remove all the laws of physics,
0:03
and you just think from first principles,
0:05
what's the most extreme positive customer experience you can give?
0:09
And you start from there,
0:10
and then you work backwards from how can I make that possible?
0:17
>> So, Aadit, everyone in this room knows Zepto.
0:20
Almost everyone uses the product, many of them probably every day.
0:25
I don't know how many people know the true story of how Zepto got
0:28
started.
0:28
So, I thought we'd start there.
0:30
How did you end up starting this incredible company?
0:33
>> Well, firstly, you know, Jared, thanks for having me,
0:36
and it's a privilege to be here at YC Startup School.
0:39
I mean, you know, we started our journey, Kaivalya and I,
0:42
watching Startup School videos in my bedroom in at home,
0:47
and so it's it's wonderful privilege to be here.
0:50
I think, you know,
0:50
the the thought process starting this company at the beginning was you know,
0:54
we didn't really start with the intention of building a company, as you know,
0:56
right?
0:56
We were, you know, two kids.
0:59
>> How How old are you?
1:01
>> We started, I think, working on it when we were 17.
1:04
Right?
1:04
So, uh we KV and I uh loved building when we were kids.
1:10
You know, we've been friends for quite some time, and, you know, we said,
1:14
"Wow, around 15, 16, we said, you know,
1:16
people in Silicon Valley are doing this for a living,
1:18
building out cool products for a living.
1:20
So, why don't we explore doing that?"
1:22
And so, you know, when we were 17, we applied to study in California.
1:26
We were lucky enough to get into a good school there,
1:29
and then COVID happened.
1:31
And once COVID happened, we found ourselves back in Mumbai,
1:36
uh which is where we're originally from.
1:37
And at that point, you know, we really had nothing to do,
1:40
because we were not in person in Silicon Valley,
1:42
which is where we wanted to be.
1:43
And so, we said, "There's no point doing COVID college, online learning."
1:48
And so, we took a year off from college, and said,
1:50
"Let's just work on a project."
1:52
And that's how it started.
1:53
And I think really the big problem at the time,
1:55
first wave of the pandemic, was people couldn't get groceries in their regular neighborhoods,
1:59
right?
1:59
Like the the small mom-and-pop stores had, you know, issues with labor.
2:04
The big guys that were delivering next day, you know, all backlogged.
2:08
And so, we just started a a WhatsApp group chat where we used to
2:11
deliver for our neighbors in Mumbai.
2:15
And that slowly kept evolving until we made it into an app.
2:19
And the first rendition of the app was called Kirana Cart.
2:21
And then it kept going from there.
2:22
And then that's when we were we stumbled onto YC.
2:25
>> So.
2:25
And I remember the first time I met you, Aadit,
2:28
this is a story that I don't think has been told very often.
2:31
>> Yeah.
2:31
>> Um you were just about to start as an undergraduate at Stanford.
2:37
You'd gotten into Stanford, amazing school, and you were going to leave India,
2:41
go to Palo Alto, and start at Stanford.
2:43
This is just a couple months probably before you really um >> Two,
2:48
three months before matriculation.
2:49
>> Yeah, like two
2:49
or three months before you you started the company
2:52
that was then originally called Kirana Cart.
2:54
And I remember you asked me basically,
2:56
"Should I go to Stanford or should I drop out and start this company?"
3:02
Maybe for anyone in this room who's maybe thinking through sort of a similar
3:05
sort of question in their own minds,
3:07
how did you think about it?
3:08
How did you end up deciding to start Zepto rather than going to Stanford?
3:12
>> Yeah, and then that's true, Jared.
3:13
I think And by the way, for everyone here, you know,
3:15
Jared has been pretty instrumental in getting us off the ground.
3:18
He was our group partner in YC and, you know, he's been >> Really,
3:21
the only thing I did was convince him to not go to Stanford.
3:24
Everything else he's done.
3:25
>> No, no.
3:25
He He did a lot more than that, but uh but yeah, I mean,
3:28
I think in the early days, you know,
3:29
really a lot of people ask me this question
3:31
that you dropped out of college,
3:33
should I drop out of college and do the same thing?
3:35
I mean, actually, I have a less heroic answer,
3:37
which is that we we thought of it a little bit more tactfully, right?
3:41
Where we said, "Okay,
3:42
obviously it's a risk cuz going to college is a good opportunity, etc., etc."
3:45
So, I think we took a year.
3:47
And in that period of the year, you know,
3:48
we did a a of a lot of work to be able to get
3:51
to some level of PMF.
3:53
I mean we got to maybe a very early sign of PMF,
3:56
I think 8-9 months into the journey.
3:58
And that's when we started saying, "Okay, there's retention, there's compounding in the business."
4:03
And only up until we got to the point where we started doing about
4:06
10,000 orders per day.
4:07
I remember that point.
4:08
But that's when we said, "Okay,
4:10
this is a real business
4:11
and this is a once-in-a-lifetime opportunity
4:12
and we should go for it,
4:13
right?"
4:14
So we I think we took our time before we took the big leap,
4:16
right?
4:17
Um and so that's usually what I tell folks is
4:19
that should have some product market fit.
4:22
You should have a real product that's working
4:23
and you you shouldn't take the risk before you have the proof of concept
4:27
of something that's actually working.
4:28
And to In our case,
4:29
we got to like a decent like 60-70 crore revenue run rate
4:33
or GMV run rate scale before we said,
4:35
"Wow, we should go for this business opportunity."
4:37
And also we were lucky enough to get, you know,
4:39
investor interest at that point when we got to that scale.
4:42
So we said, "Okay, we've got a term sheet,
4:43
we've got a business that's working, customers are liking it,
4:45
we should go for it."
4:47
>> One thing that's interesting to me about the Zepto story
4:49
that I think might lead to a good lesson for everyone in this room
4:52
is when you started Karanacart originally,
4:55
grocery delivery was not like some new idea in India.
4:58
There were already what,
4:59
two or three billion-dollar companies doing grocery delivery in India at huge scale.
5:05
What made you think, "So what?
5:07
I'm just going to do this anyway."
5:08
What made you feel like it was worth launching something that competed with them?
5:12
I feel like a lot of people in this room would look at a
5:14
market like that and say like it's too late,
5:16
I missed it.
5:17
>> No, I think it's fair.
5:18
So I think you know,
5:18
we started this company in 2020 or we started working on it in 2020.
5:22
And at that point, there were, you know,
5:24
multiple different models that existed in this space of grocery delivery.
5:27
Because grocery as an opportunity in India to digitize grocery,
5:30
to build like an organized player is a very large opportunity
5:33
and people have been chasing it not just for 3-4 years,
5:35
they've been chasing it for 20 years, you know, even in the offline world,
5:38
right?
5:39
And so there were some large more players out there.
5:42
Nobody really had the model that we were doing.
5:44
There were some players that were doing sort of, you know, doorstep delivery from,
5:48
you know, other stores.
5:48
There were some players that were doing next-day delivery, two-day delivery.
5:51
But, we didn't really think about it as, "Oh, we'll try a different model."
5:54
That was not really the thought process.
5:55
What gave us conviction that we should do it was just bottoms-up.
5:59
Like, when we started that WhatsApp group in Andheri in Mumbai,
6:03
and most of the deliveries Kaivalya and I used to do ourselves.
6:06
And in that process,
6:07
we would talk to a lot of customers at the doorstep organically.
6:10
We would give them a pack of groceries and say, "Hey,
6:11
you have 2 minutes to chat."
6:13
And then we would talk to them and say, "Okay,
6:14
why did you use us?
6:15
Why don't you use ABC?
6:17
Or why don't you just do it yourself?"
6:18
And that's when we learned a lot
6:19
that when you actually spoke to the end customer,
6:22
they were not satisfied.
6:24
There was no real compelling player
6:27
or compelling model that really was hitting their needs,
6:30
including us at that time, by the way.
6:32
So, that first rendition of Kirana Cart,
6:34
we had not nailed the product-market fit.
6:36
And so, customers had this okay, we you don't have all the selection,
6:39
your pricing is too high,
6:40
the delivery times were not in our control at that point.
6:43
And so, we would just speak to customers and say, "Okay,
6:44
what do customers really care about?"
6:45
At the end of the day, they care about speed, quality, selection, and price,
6:49
right?
6:50
And so, how do we push the bar on all four of those things?
6:53
And that's when we started for the first time, you know,
6:56
trying to do these mini warehouses or mini dark stores.
6:59
And that's when the customer experience significantly improved,
7:01
and that's when we saw product-market fit.
7:03
>> Yeah, let's let's talk about this
7:04
because a lot of people probably don't know
7:06
that Zepto is really a pivot from what you started with,
7:09
which even had a different name.
7:10
You even like changed the name of the company
7:12
when you when when you changed the model.
7:14
So, all during YC, you were working on this thing called Kirana Cart.
7:17
Maybe maybe explain to people what the original idea was.
7:20
>> For sure.
7:21
So, look, I think from our lens, like I mentioned,
7:23
we we never started with a thought process of building a company.
7:26
We started from a thought process of just solving a problem for like the
7:30
30 aunties in our neighborhood,
7:32
right?
7:32
And that's why we started initially with the easiest solution was just a WhatsApp
7:37
group chat where we used to deliver from existing stores,
7:40
right?
7:40
And so, we would just go around the neighborhood,
7:42
deliver to people's doors
7:43
when they asked us for it
7:44
and we would pick it up locally,
7:46
right?
7:46
But then eventually we made this meaningful pivot I think early 2021 where we
7:52
said look if you're just doing doorstep delivery from like a mom
7:55
and pop shop to the customer,
7:56
you've got no control on the customer experience, no control on the delivery times.
8:00
You can't really And you can't solve the problems
8:02
that people were telling us at their doorstep.
8:04
So that's when you know, KB and I basically you know,
8:07
picked up a a bunch of stock
8:09
and we put it into his his uh apartment.
8:13
And then that was the first mini warehouse in the way.
8:15
>> Oh, your co-founder's apartment was the first dark store.
8:18
>> Yeah, yeah.
8:18
It was.
8:19
It was.
8:19
So we started from there.
8:20
And but what we noticed is
8:21
that okay in this like small area where we could you know,
8:26
control the customer experience, the response was phenomenal, right?
8:29
And that's when we took it to the next level where we said okay,
8:31
let's try to do like a mini cardboard version of a warehouse
8:34
and we did that in in Juhu
8:36
if you're familiar with
8:36
that.
8:37
And then finally we actually launched a proper warehouse.
8:39
And then we saw the the pivot point for us was
8:42
that controlling the customer experience,
8:44
you know, we thought okay, you improve the delivery times incrementally,
8:46
you improve the the speed the quality incrementally, the selection incrementally, the pricing incrementally.
8:50
There'll be like a little bit of an improvement here or there,
8:52
but we saw a 10x.
8:54
Like the one neighborhood where we were doing a dark store versus all the
8:57
other neighborhoods that we were doing just mom
8:58
and pop shop delivery the one area where we were doing it from a
9:01
dark store had three,
9:03
four times the volume of the rest of the city for us.
9:05
And so we said wow, there's really like a lot of customer demand here.
9:09
And so that's when we made the pivot saying
9:10
that we need to control the customer experience.
9:12
And so that's when we started going into these mini warehouses.
9:15
Uh so that was the thought process
9:16
and at that time the idea of doing these like mini warehouses
9:19
and delivering to people's doorstep at least back
9:21
then,
9:21
obviously now it's fairly commonplace, but back then didn't really exist.
9:24
So we didn't come in from a lens saying okay, you know,
9:27
XYZ player is doing it like this.
9:29
I'm going to try doing it like this
9:30
or this guy is going to do it like this
9:31
and I'll do it like this
9:32
and we'll see.
9:32
It was more like okay,
9:34
customer is not satisfied
9:35
and I would just we would just obsess over what can we do physically
9:39
to get that customer satisfaction up.
9:41
And then that led us to this mini warehouse model, which by the way,
9:44
when we started, a lot of people said, "Oh, no,
9:47
this is not the right way to do it.
9:48
This is not the right way to do it."
9:49
But the customer was telling us that yes, this makes sense.
9:52
But all the pundits were not, in a way.
9:54
>> When people were telling you
9:55
that it was the wrong move to build your own dark stores,
9:58
what were their reasons?
9:59
>> A lot of people were building, I mean, in our business,
10:01
people were building the business initially backwards from a supply chain
10:06
or from financial goals,
10:08
right?
10:09
Which obviously, you know, makes sense to do.
10:11
And that's what we do day-to-day.
10:13
But really, the starting point of any business has to be the customer.
10:16
So, what we said is So, what people were saying is that, "Okay,
10:18
this is the model that's viable,
10:20
and this is what I'm going to give to the customer.
10:22
This is the best that I can do,
10:23
and this is what the customer's going to get."
10:24
We started from the opposite.
10:26
We said, "What is the most extreme that the customer wants?"
10:28
And that's why this concept of 10-minute delivery, right?
10:31
>> Which is a crazy idea at the time.
10:32
I mean, 10 minutes still blows my mind.
10:34
Like, somehow I order something in Zepto,
10:35
and like 10 minutes later it shows up.
10:37
>> And you know, by the way, the the thought process,
10:39
I remember Kevin and I discussed this.
10:40
We had that similar discussion that, you know, Brian Chesky, Airbnb uh concept,
10:45
where he said, "Five star, seven star."
10:47
I remember that.
10:47
So, basically, it was about where can you just If you remove all constraints,
10:51
and you just remove all the laws of physics,
10:53
and you just think from first principles,
10:55
what's the most extreme positive customer experience you can give?
11:00
Like, what's the most unbelievable customer experience you can give?
11:03
And you start from there,
11:04
and then you work backwards from how can I make that possible at scale?
11:07
That is a better way than starting saying that what is possible for me,
11:10
that's the best I'm going to give the customer.
11:12
But what we realized is that if you nail the customer experience,
11:15
you get so many other advantages in the business that are impossible to forecast.
11:18
For example, right?
11:20
Because we nailed the customer experience of 10-minute delivery, doing the right selection,
11:23
doing the right pricing, and doing this mini warehouse model,
11:26
we got far more throughput
11:28
and far more volume in our warehouses than people expected.
11:31
And when you get to such a high volume in the same mini warehouse,
11:35
all your costs become much lower by nature, right?
11:38
And without going into any specifics.
11:40
And so that was something
11:41
that people didn't imagine
11:42
because they didn't imagine
11:42
that much demand,
11:44
right?
11:44
And so when people are pulling the product from your hand instead of you
11:47
trying to shove it down their throat,
11:48
right?
11:49
Then magical things happen even on the business side.
11:52
So at the end of the day,
11:53
I think it's impossible to build a financially viable, profitable business without customer delight.
12:01
Customer delight is where financial value starts.
12:03
Starts with the customer.
12:04
>> One of the things
12:05
that I remember that stood out about you Audity during YC was
12:09
that you were constantly trying things
12:12
and constantly experimenting.
12:13
Like this is the first time This is the first time
12:15
that I heard the story
12:16
that the first dark store was literally your co-founder's apartment.
12:19
>> Right.
12:19
>> And I feel like
12:20
that anecdote really encapsulates the way
12:22
that you iterated on Zepto,
12:25
which is instead of having some like grand strategy from the beginning,
12:28
you just like started with this WhatsApp group, you started like delivering groceries,
12:32
when things didn't go exactly according to plan,
12:34
you like iterated on the like exact design of like how how you did
12:37
it and you just kept like tweaking the model
12:39
and going out there.
12:39
You did a lot of deliveries yourself.
12:41
You were super on the ground understanding what was happening.
12:44
I guess my question is how did you know to build a startup in
12:47
that way?
12:48
How Was it just instinctive to you
12:49
that that was the right thing to do?
12:51
>> No, I mean you're giving me more credit than is due.
12:53
I think Jared is also skipping all over all the failures, right?
12:56
I think it At some point in the batch,
12:58
I remember one of our group companies, we were like the worst or something.
13:01
We were like not able to get any of the tasks done.
13:03
I remember this very vividly.
13:05
But But yeah, I mean I think the the You know,
13:08
we we didn't really have, like you mentioned, a grand insight or strategy.
13:11
In a way, you know, like Justin Kan says, right?
13:14
The naivety of knowing how to build a company was a big advantage.
13:18
Like we were extremely young and naive.
13:20
And the advantage of being young
13:21
and naive is that you don't know how difficult it actually is,
13:25
right?
13:26
So And you don't know all the complex ways
13:28
that people have tried
13:29
and failed before.
13:31
The only thing that was real in front of us was us
13:33
and like the neighborhood neighbor down the road
13:35
that wanted her groceries,
13:37
right?
13:37
And so when when you just cut out all the noise
13:39
and in a way being in COVID locked in a room,
13:41
it cut out all the noise of startups
13:43
and VCs and this is the way to do it
13:45
and you know,
13:46
read this blog post.
13:47
It was just like this person just doesn't like us
13:50
and we would just sit
13:50
and talk between ourselves of why doesn't she order from us?
13:53
Why does he order from us?
13:55
Why can't we get everybody to order from us, right?
13:57
And so it was
13:57
that like singular focus on this like 30 40 customers at the very beginning
14:02
that was super super advantageous,
14:04
right?
14:04
Because it was just a no noise in our life.
14:06
And so if the only goal
14:08
that we had was how do we get the 30 people around us to
14:10
order from us?
14:12
And that was how all the questions are.
14:13
So it was nothing else.
14:14
It wasn't about VC wants this funding
14:16
and this guy wants this
14:17
and you know,
14:18
this blog post told us to do that.
14:20
That all was scrapped.
14:22
>> That that's super powerful.
14:23
I I I don't know if folks in this room know,
14:25
but one of the like iconic pieces of YC advice is instead of trying
14:29
to get thousands of users,
14:31
just try to make a hundred users really love your product.
14:35
Um and it sounds like that's exactly how you built up to is you
14:38
just focused on like those hundred users
14:40
and and that's how you ended up knowing
14:41
that Karanacart wasn't the right model
14:43
and you have to go to Zepto is
14:44
because like those hundred users just weren't happy enough with Karanacart,
14:48
yeah?
14:48
>> Exactly.
14:49
Exactly.
14:49
So that was the thinking and you know, we obviously, you know,
14:52
YC also kept us accountable,
14:54
but I think the big thing like you mentioned is we were able to
14:56
just create this insulated environment where there was only us
14:59
and the customer and
15:00
then there was nowhere to hide.
15:03
If a customer was not happy,
15:04
there was it was right in front of our face.
15:05
And so that was a big advantage.
15:07
>> Most people's experience with Zepto
15:09
as a consumer is probably like like the app experience is like like a
15:14
a digital product.
15:15
Uh but a lot of people here don't realize
15:16
that you don't really see Zepto fundamentally
15:18
as like a soft
15:19
as like a a consumer like app company. you see it
15:23
as a logistics and supply chain
15:25
and like traditional retail company.
15:28
Could you talk about the incredible supply chain
15:32
and infrastructure that makes it possible for you to deliver one bottle of Coke
15:36
to somebody in 10 minutes?
15:38
No, absolutely.
15:38
So, I mean that we we we say this to each other all the
15:42
time,
15:42
right?
15:42
If you remove all the software
15:43
and the tech and the dark stores I'll use a bit of Hindi,
15:46
but if you remove all the software and the tech and the dark stores,
15:48
fundamentally we're an atta dal chawal company.
15:51
You know, we sell sabzi and doodh, right?
15:53
We basically sell day-to-day groceries to the customer.
15:55
And if you still talk to the customer
15:56
and we still talk to the customer every day,
15:59
the customer is like, "You're my atta, where I get my atta from,
16:03
where I get my rice from."
16:04
They don't think of us as some grand, you know,
16:05
software company and technology company, right?
16:08
And so, that that clarity is helpful.
16:11
And that's what we focused on.
16:12
So, just to go into Jared's point,
16:15
so there's there's a lot of depth beyond this just the front end of
16:19
the application.
16:20
Like, obviously people are not aware of the dark stores,
16:22
but even within the dark stores,
16:23
there are hundreds of minute design decisions from the way
16:26
that you design the selection,
16:28
the way that you orient the store, the infrastructure that you build there,
16:31
the way that you build replenishment algorithms, the way that you build, you know,
16:35
the trucking on the back end, how you manage the tasks.
16:37
You know, today, thanks to Y Combinator, you know,
16:40
we employ north of 200,000 people, right?
16:44
And so, how to manage those people efficiently at scale, including delivery partners, pickers,
16:49
packers, drivers.
16:50
So, there's a lot of, you know, efficiency that goes in there,
16:53
including the back end supply chain.
16:55
And you know, we've talked about it publicly as well, where, you know,
16:58
we've built out industrial grade automation on the back end supply chain.
17:00
So, if we are getting, you know,
17:03
products from a Unilever or a Procter & Gamble or a Coca-Cola,
17:06
how can we move
17:07
that through our supply chain with the least amount of people
17:09
and keep shipping it to the dark stores
17:11
as fast as possible,
17:12
right?
17:12
So, it's at the end of the day a logistics company.
17:14
There's There's of hardware, robotics.
17:16
Actually, there's a decent part of our tech team now works on hardware, right?
17:20
And some of the like, you know, the videos that we saw today.
17:23
And so, there's a good amount of work
17:25
that we're doing on the back end.
17:26
And the thought process there is also not just for the function of again,
17:29
right?
17:29
it starts from the customer.
17:30
Why am I doing all of this?
17:31
I'm doing all of the depth in the supply chain only
17:34
because every rupee of cost you save across the supply chain by becoming more
17:37
efficient is a rupee you've saved the customer
17:40
or a rupee that you can invest in better selection,
17:42
better delivery times, etc.
17:45
And the last thing that I mentioned also for us,
17:47
the biggest culmination of this is our fruits and vegetables supply chain.
17:51
Without going too many specifics,
17:52
but we run one of India's largest or you know,
17:54
at this point the largest fruits
17:56
and vegetables supply chain in the country
17:58
and we source,
18:00
you know, millions of units per week from farmers across the country.
18:03
Everybody from Mahabaleshwar for strawberries or let's say outskirts of Karnataka,
18:07
a few outskirts of Bangalore and Kolar Gold Fields or beyond.
18:11
>> Can you give people a sense of the scale that you're operating at?
18:15
I mean, the numbers are just jaw-dropping.
18:17
I just learned today
18:18
that Oddity at 23 years old is the largest seller of fruits
18:23
and vegetables in all of India.
18:27
>> On the platform.
18:28
On the platform, yeah.
18:31
No, so I mean,
18:32
we have like a a decent amount like Jayant mentioned on the Zepto platform,
18:37
there's millions of units per day of fruits
18:39
and vegetables that we sell
18:40
and of course all sorts of other products,
18:42
but you know, I mean,
18:42
we're at a point where today we've got a customer base you know,
18:46
in the crores right of monthly transacting users.
18:50
There are millions of people
18:51
that order every day
18:52
and we do millions of deliveries per day.
18:55
Um and we've scaled to I mean, you know, publicly available information, right?
18:59
We scaled to, you know,
19:00
tens of thousands of crores of top line or billions of dollars, right?
19:04
And so, from our lens, uh obviously long way to go candidly.
19:08
I think that there is uh I mean,
19:10
we're in the grocery market
19:11
and there's a huge amount of scope to run this up
19:14
and there's a lot of work
19:15
that we still want to do on squeezing out more
19:18
and more efficiency from the supply chain,
19:19
squeezing out more efficiency on you know, the consumer part of the business.
19:23
I think we discussed today as well,
19:25
but we also have a meaningful advertising business on the app itself where the
19:31
top brands in the country like Coca-Cola
19:32
or Pepsi or Nestle bid on search keywords.
19:35
So, we're doing you know, hundreds of millions of ARR in ad revenue today.
19:40
So, there's so many big opportunities in the business
19:42
and right now we're growing quite fast
19:44
and so we think
19:45
that we still have a few more years of high growth
19:49
and high amounts of operating leverage
19:50
and efficiency that we can unlock
19:52
and new big things.
19:53
Like for example, this ads business you know,
19:55
was very small 2 years ago
19:57
or inconsequential and now it's become a very big part of our journey.
20:00
So, there's a long way to go, but you know,
20:03
we we we're still in day one.
20:05
>> Can you talk about the long-term vision of Zepto?
20:09
I think a lot of people maybe haven't really thought about what Zepto could
20:13
become in the future
20:14
and I think it'd be really interesting to hear what you imagine it could
20:17
be in 10 or 20 years.
20:18
>> Yeah, so the way
20:19
that we the way
20:20
that we look at it is we want to build an urban grocery platform
20:25
and we want to build urban grocery infrastructure for the country.
20:28
If you look at it, every, you know,
20:30
major country in the world has their own form of grocery infrastructure, right?
20:34
Or, you know, logistics
20:35
and supply chain and retail infrastructure for day-to-day goods.
20:38
Like people in the US or people in Europe are buying much more sophisticatedly,
20:43
right?
20:43
Their costs are much lower.
20:46
The sophistication they have on quality control is better.
20:49
It's much more organized, right?
20:51
We basically think of ourselves
20:52
as an organizing force in the grocery supply chain in the country.
20:56
Obviously, we deliver a delightful experience to customers, but the the big vision is,
21:00
I guess, over the next 4-5 years to be a large grocer in the
21:06
country and do that in the top 40 50 cities.
21:09
And if we can do
21:10
that then I think we can build India's like homegrown version of Amazon
21:16
or any other e-commerce platform,
21:17
right?
21:17
We want to build, you know, an e-commerce platform that's unique to India.
21:21
And if you look at the key,
21:23
nobody's really been able to do this hyper-local e-commerce format anywhere in the world,
21:27
right?
21:27
We think it works beautifully in India.
21:28
We think it's the right model for India.
21:31
And so if we crack it
21:33
then we can build a very large outcome
21:35
and hopefully also play a part in,
21:38
you know, growing other businesses along with us.
21:40
I think one of the other key things that I'll mention is that,
21:42
you know, Zepto and all these other quick commerce platforms, not just Zepto,
21:45
have become a platform for a lot of startups to build their own consumer
21:49
brands,
21:49
right?
21:50
And so, you know,
21:51
eventually down the road
21:52
if we can create 10 more large outcomes in day-to-day consumer brands,
21:56
maybe someone here will start a consumer brand.
21:58
Why not?
21:59
You know, that happened in the US 40 years ago with a Walmart
22:02
or a Costco and all these other players.
22:04
We're still at the beginning journey.
22:05
So, we want to be part of that journey.
22:07
The last thing I'll mention of course is the people
22:09
that we employ on the ground.
22:10
I think if we keep scaling this business,
22:12
we keep creating more employment on the ground
22:15
and we think it's a wonderful thing.
22:17
I I I'll thank, you know, Jared here.
22:18
I told Jared that, you know,
22:20
everybody wants to meet Y Combinator
22:22
because they think of YC
22:24
as a very good positive force.
22:26
A lot of people have told me
22:26
that all these investors are creating lots of jobs in the country
22:28
and we it's true.
22:30
You know, so So, yeah, we're We're here creating employment,
22:34
helping build a small part of India's infrastructure.
22:37
So, that's our thought process.
22:44
>> Um so, next I want to talk a bit about AI.
22:46
So, even though Zepto got started before the whole AI boom,
22:50
you guys are now really deep into implementing AI at Zepto
22:55
and really on the cutting edge of like what companies here are are are
22:59
doing.
22:59
Uh You telling me this morning about all the ways
23:02
that you've transformed your internal operations with AI.
23:04
Can you talk about like what's how how how you guys are using AI?
23:08
How it's changed things for you?
23:10
>> Yeah, I mean I think so there are two parts of it.
23:12
Obviously there's the customer side and there's the supply chain side.
23:14
And so from our lens there's a lot of work
23:16
that we've done on this on the supply chain side.
23:19
So for example, we we showed Jared today one of our dark stores.
23:23
And you're basically walking through how it used to take a team of people
23:26
you know days to manually forecast the entire supply chain.
23:30
But now we've built out a machine learning algorithm
23:32
that runs you know millions of units per day
23:35
and doing forecasts without any humans in the loop.
23:38
And what that's made is that made that's made my supply chain more agile.
23:41
I'm able to dispatch faster.
23:42
I'm able to do more throughput in the same place
23:44
because my forecast accuracy is
23:45
so high and I'm able to forecast much faster.
23:48
So it's purely as a function of a lot of work we've done on
23:51
the machine learning side.
23:52
On the consumer side,
23:53
one of the big benefits for us has been the ads business.
23:56
So we've seen a big bump in ads over the past 2 years
23:59
because a lot of products
24:00
that we're building for our brands are AI led.
24:03
So let's say on the search platform for example,
24:06
there are lots of things where we're giving people the opportunity to generate keywords
24:11
or we give them sort of we've built out a model
24:12
that helps you accurately predict what keyword is going to give you the best
24:16
return on ad spend.
24:17
And so there's a lot of work
24:18
that we've done there
24:18
but we've seen huge results
24:20
because once brands see
24:21
that their marketing dollars are getting put to use in the most optimal way
24:25
and they can see
24:25
that objectively in their advertising efficiency spends like return on ad spend
24:29
as you call it in the industry.
24:31
Then it's been a huge bump in advertising revenue.
24:33
So building out the search stack of advertising with GenAI tools has been massive.
24:37
And the last thing that I'll tell you is internally,
24:39
internally we've been able to achieve a lot more with less head counts.
24:42
Like in our corporate office,
24:44
hopefully some of you you know have interacted with our team
24:47
but you know in our corporate office we've been able to do a lot
24:50
more with the same head count.
24:51
You know the engineering team
24:52
that we've had I mean obviously everyone says this
24:55
but I see this on the ground
24:56
and it's mind-blowing to me.
24:58
The amount that we're able to build with such a small team is crazy,
25:03
especially like all the SaaS bills that we used to have.
25:06
I was telling Jared this, you know, I can say it publicly.
25:08
We've cut almost all our software expense to zero.
25:11
We've cut, you know, a lot of our managed services expense.
25:14
We've been able to reduce a lot of inefficiencies
25:16
and manual tasks in the system.
25:18
Right?
25:18
That were happening with people.
25:19
We've been able to automate it now.
25:21
And so, my overall organization, if you could walk into the Zepto office,
25:24
there's so many more tools that are automated,
25:25
and there's no outsourced tools at all.
25:27
So, we're saving like literally hundreds, I mean,
25:30
huge amounts of costs on that on that side.
25:32
So, it's great for us.
25:35
>> What is the software team like it's up to, and are you hiring?
25:40
>> Yeah, we've got about 500 or so engineers,
25:43
and another 150 people on data science, analytics, uh product management, designers, etc.
25:51
So, you know, we're very much hiring and, you know,
25:54
actively in the market always for the best talent.
25:57
So, if anyone here is is keen, let us know.
26:01
You know, we're still very much at the beginning of the journey.
26:02
We consider ourselves an early-stage startup.
26:05
So, we're not a big old slow company.
26:08
So, if you're excited to come into a startup environment, please do join.
26:12
>> Okay, and we're we're running out of time,
26:14
but my my last question for you, Addit,
26:16
is in order to run this company,
26:18
you had to master an incredible number of skills,
26:21
and you had to do it at a very young age.
26:22
I mean, you started this thing at 17,
26:24
and now you're running like a massive cold storage supply chain.
26:28
You've got trucks and warehouses
26:30
and physical sorting machines
26:32
and 250,000 employees you have to manage.
26:35
Um how did you keep upgrading yourself as a person and a founder?
26:42
Keep learning these skills
26:43
so that you could like do this incredible work at such a young age.
26:48
>> Again, you know, they you know,
26:50
there's a that's a very generous way of looking at it.
26:52
I tell the team this all the time
26:53
that it's good that we're a Y Combinator company
26:56
because I've got exposure to what's happening in Silicon Valley
26:58
and after everything we've done,
27:00
we feel like peanuts compared to what people in the US have done sometimes,
27:03
right?
27:03
You know, like Uber or DoorDash or Airbnb.
27:07
Still a long way to go still.
27:08
I think the the big thing for us has been that I mean,
27:11
both Kevin and I have just been incredibly lucky with the people
27:13
that we've been able to surround ourselves with since the earliest stage
27:16
and you know,
27:17
without exaggeration since the group partners
27:18
that we had with you
27:20
and Tim and and Surbhi at Y Combinator.
27:23
Um but every stage of the journey we've just been lucky to have incredible
27:27
people that have been surround
27:28
that have surrounded us
27:29
that we've learned from.
27:30
And most of them most of the learning has come from our management team.
27:33
So, I think what the the luckiest we've been is
27:36
that we've been able to find a team,
27:38
whether it's our CFO, our chief operating officer you met today, our CTO,
27:42
you know, our head of growth and marketing, our chief business officer,
27:46
our you know, leader in the product function.
27:48
All of these people who have got decades of experience
27:51
but are still hungry
27:53
and believed in the vision very early on despite being much more senior in
27:56
tenure than us.
27:58
Having them join early in the journey
28:00
and learning from them was the biggest one.
28:02
So, I think we woke up every morning and we said, you know,
28:05
if I'm working shoulder to shoulder with this exceptional leader in finance
28:08
and this exceptional leader in operations,
28:10
then I need to pull pull up my boots, right?
28:13
And I have to learn from them.
28:14
So, you just have to be you just have to surround yourself with people
28:18
that are smarter than you
28:19
and just keep learning from them
28:21
and keep asking And I even today,
28:23
like with our finance team for example, I ask the most basic questions.
28:26
How does accounting policy work?
28:27
Or the ops team, I ask them, how does this hardware software work?
28:30
So, you know, we also look very stupid a lot internally
28:34
but then that's been good
28:34
because we shamelessly ask questions,
28:36
we shamelessly learn and
28:38
then you end up aggregating information from a lot of people
28:40
and then you grow.
28:41
So, surround yourself with people
28:43
that are smarter than you
28:44
and learn from them shamelessly.
28:46
As as simple as that.
28:49
>> I did I
28:50
and everyone in this room is in awe of what you've accomplished.
28:53
Out of pallet to everyone.
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